Where did your logo come from? Chicken scratch on the back of a napkin, a few pieces of clip art, maybe just a neat font you picked out one day. You deserve a logo story that aligns with your company and brand story. Your brand is what makes you more than just a company. It’s what turns your product or service from a commodity into a unique offering.
Your logo may be the only impression you give to a potential customer – on a fleet vehicle as it zips down the street, on the business card of your sales team, even as the small icon on your Facebook page. Make it count.
It’s called a first impression for a reason. If you have a new start-up, The Deciding Factor will help you define your company professionally and strategically from the get-go. We design something that strategically tells your story and speaks to your
Don’t skimp on your first impression. Make sure your brand is more than a pretty picture if you want your new company to stand the test of time.
Some logos can get pretty dated. Your logo may say we’ve been around for 100 years and we know how to get it done. Or it may say, grandpa started this company and we haven’t changed a thing since. The first tells your customer you have stability. The second says you’re stuck in your ways.
The Deciding Factor will help maintain your brand equity and history while giving your brand a current, updated look.
Same company name, but maybe it’s time to make it new again. If you’re tired of your old mark, it’s too confusing, or it no longer communicates everything that you do – then it is time for a revolution.
At The Deciding Factor, we look for ways to bring the positive past along with you.
"The slippery slope of pro-bono is a dance. It’s a marriage of giving and receiving. But what The Deciding Factor gave to The Arts Alliance was a voice. Never strong armed into any idea, The Deciding Factor walked us through this process of growth and change. They gave us the chance to realize 'what speaks to us' about the future of our organization."Meredith RaffelExecutive Director, The Arts Alliance
The Deciding Factor team has the ability to understand technical information and translate it into clean, informative and creative copy and design. They go the extra mile for their clients and are incredibly responsive to our needs.Jane PerryDevicor Medical Products
I am a big champion of the values The Deciding Factor helped me create. They are the instructions for how we approach our work. They differentiate us from the field. They are more than words on the wall.Doug CosterPresident, Nolte Precise Manufacturing
I want to thank each of you for your genuine partnership and friendship throughout all of our projects. This, along with your high quality output, has been an integral part to our success.David J. NanglePresident, The Harris Products Group
The newsletter that The Deciding Factor developed for us is my favorite piece of our marketing. We consistently receive phone calls about it and are extremely proud every time it mails.Rick Doesburg Owner of Thornton Landscape
When we decided to develop a website, The Deciding Factor Team created a crisp, clean and professional website that immediately raised our profile as an industry leading manufacturer of precision machined components and assemblies.Ken MarvarVice President Sales, USM Precision Products