You read enough blah, blah. Build your reputation by giving your customers content they can use.
Smart, strategic, meaningful content development. That’s what connects.
Does your organization have a CCO, a Chief Content Officer? It’s the person responsible for directing the strategy of, developing and publishing all of your content – text, video, audio and animation – and delivering it through all of your channels – print, website, social media, email and other methods. If you’re like most small or mid-sized businesses, this probably sounds like a luxury you can’t afford.
At The Deciding Factor, we can serve as your CCO. We dive into your business and learn quickly to get to the heart of what matters to your customer on a wide variety of topics – from welding supplies to minimally invasive surgery to landscaping and jewelry.
At the same time, we understand the interconnected web of distribution channels and how to get the most out of your content. A press release, blog post, newsletter article, social media mention, brochure, sales sheet – we develop each to be appropriate to the medium and the audience so that you get your message out to people wherever they are engaging with you.
