You read enough blah, blah. Build your reputation by giving your customers content they can use.
Smart, strategic, meaningful content development. That’s what connects.

Does your organization have a CCO, a Chief Content Officer? It’s the person responsible for directing the strategy of, developing and publishing all of your content – text, video, audio and animation – and delivering it through all of your channels – print, website, social media, email and other methods. If you’re like most small or mid-sized businesses, this probably sounds like a luxury you can’t afford.

At The Deciding Factor, we can serve as your CCO. We dive into your business and learn quickly to get to the heart of what matters to your customer on a wide variety of topics – from welding supplies to minimally invasive surgery to landscaping and jewelry.

At the same time, we understand the interconnected web of distribution channels and how to get the most out of your content. A press release, blog post, newsletter article, social media mention, brochure, sales sheet – we develop each to be appropriate to the medium and the audience so that you get your message out to people wherever they are engaging with you.

Sales Packets

Brochures

Direct Mail

Case Studies

Website Content

Blogs

Newsletters

Social Media Content

Press Releases

White Papers

Internal Communications

Training Materials

Our Services

Marketing Strategy

Strategy is Queen or King, depending on your perspective. Build meaningful customer interactions and grow your business by having a plan.

Content Development

You read enough blah, blah. Build your reputation by giving your customers content they can use. Smart, strategic, meaningful. That’s what connects.

Design

Some design may be lovely to look at, but the goal of design should be bigger. It’s visual communication. Great graphic design is intended to inform, entertain or persuade.Read More

Digital/Social

SEO, SEM, HTML. Sound like binary code? You aren’t alone. Your digital presence starts with your website and builds with a smart social strategy.

Branding

Create an extraordinary experience that inspires your customers with a compelling brand. Your company name and look should inspire, involve and inform.Read More

Public Relations

A think-like-journalists approach is especially helpful when writing for and pitching to news organizations. Give your story legs. Build your reputation.

Print Materials

7.649 metric tons of paper can’t be wrong. Even with the explosion of digital, people still pay attention to the printed word. Make yours stand out from the competition.

Websites

It’s your crown jewel. You spend resources building it, updating and getting people to visit it. With that much skin in the game, it needs to be exact, current, relevant.

The newsletter that The Deciding Factor developed for us is my favorite piece of our marketing. We consistently receive phone calls about it and are extremely proud every time it mails.
Rick Doesburg Owner of Thornton Landscape
I am a big champion of the values The Deciding Factor helped me create. They are the instructions for how we approach our work. They differentiate us from the field. They are more than words on the wall.
Doug CosterPresident, Nolte Precise Manufacturing
The Deciding Factor team has the ability to understand technical information and translate it into clean, informative and creative copy and design. They go the extra mile for their clients and are incredibly responsive to our needs.
Jane PerryDevicor Medical Products
I want to thank each of you for your genuine partnership and friendship throughout all of our projects. This, along with your high quality output, has been an integral part to our success.
David J. NanglePresident, The Harris Products Group
"The slippery slope of pro-bono is a dance. It’s a marriage of giving and receiving. But what The Deciding Factor gave to The Arts Alliance was a voice. Never strong armed into any idea, The Deciding Factor walked us through this process of growth and change. They gave us the chance to realize 'what speaks to us' about the future of our organization."
Meredith RaffelExecutive Director, The Arts Alliance
When we decided to develop a website, The Deciding Factor Team created a crisp, clean and professional website that immediately raised our profile as an industry leading manufacturer of precision machined components and assemblies.
Ken MarvarVice President Sales, USM Precision Products