Contact us at 513.459.9064 or market@decidingfactor.us

SEM – Search Engine Marketing

Your a company looking to promote yourself on a new level. You want to take advantage of all of the traffic search engines are getting. You want to hit a targeted audience with a targeted message. Welcome to SEM (Search Engine Marketing), the new age of advertising.

SEM is the process of building targeted ads that will appear during web searches. This platform is the only advertising message that guarantees you will reach a specific set of customers. Unlike billboards, print ads, television, or radio, SEM puts your ad in front of the consumer. You finally have the marketing ability to  have your ad placed only in-front of potential consumers.

The Deciding Factor prides itself on innovation when it comes to Search Engine Advertising. We know best industry practices that help us optimize your campaign. We can craft a campaign using a Google Adwords, also known as Pay-Per-Click (PPC); the Google Display Network, including thousands of popular sites and blogs; YouTube video advertising and other Search Engine advertising platforms.

If you are ready to make your next advertisement campaign into the future and gain guaranteed targeted traffic, then you are ready for SEM. Give us a call and we will put our expertise to work for you.

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It’s all about content. Strategic content. Added regularly and updated regularly. That’s the heart of organic SEO, becoming an author and speaking with credibility on the topics that your company should be an expert in. Many of our organic SEO tactics revolve around content creation – blogs, social media, newsletters, press releases. While these are keyword rich, we also ensure that they make sense to humans, as well as robots.

But wait, there’s more. Organic search rankings are also affected by some technological things, and we have strategies for those to. If you don’t know an alt tag from an H1, don’t worry, we can help. We help your site become known for the right things so that you come up in relevant searches.

Search Engine Marketing (SEM) is the best short-term strategy for gaining new business but it can also be used for successful long-term marketing campaigns. You want your company to have a dominant internet presence.  We can help.

SEM campaigns remove much of the chaos that advertising has always suffered. Put an ad on the radio, television or in print, and you have no idea who saw or heard it, or if they even had any interest. With Pay-per-click campaigns, you only pay for those advertisements that bring potential customers to your site. SEM ads are only shown to potential customers that are looking for your business right now.

At The Deciding Factor, our expert analysts understand that value of the almighty dollar. Your company will not waste valuable resources advertising to people that are looking for your services. Having your website shown for kicks to improve our percentages isn’t ethical and it won’t be done. Your dollars will be sent with those who want to jump onboard and be a part of your bottom line.

Our Services

Marketing Strategy

Marketing Strategy

Strategy is Queen or King, depending on your perspective. Build meaningful customer interactions and grow your business by having a plan.

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Content Development

Content Development

You read enough blah, blah. Build your reputation by giving your customers content they can use. Smart, strategic, meaningful. That’s what connects.
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Design

Design

Some design may be lovely to look at, but the goal of design should be bigger. It’s visual communication. Great graphic design is intended to inform, entertain or persuade.Read More

Digital/Social

Digital/Social

SEO, SEM, HTML. Sound like binary code? You aren’t alone. Your digital presence starts with your website and builds with a smart social strategy.
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Branding

Branding

Create an extraordinary experience that inspires your customers with a compelling brand. Your company name and look should inspire, involve and inform.
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Public Relations

Public Relations

A think-like-journalists approach is especially helpful when writing for and pitching to news organizations. Give your story legs. Build your reputation.

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Print Materials

Print Materials

7.649 metric tons of paper can’t be wrong. Even with the explosion of digital, people still pay attention to the printed word. Make yours stand out from the competition.
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Websites

Websites

It’s your crown jewel. You spend resources building it, updating and getting people to visit it. With that much skin in the game, it needs to be exact, current, relevant.
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    David J. NanglePresident, The Harris Products Group
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