Your a company looking to promote yourself on a new level. You want to take advantage of all of the traffic search engines are getting. You want to hit a targeted audience with a targeted message. Welcome to SEM (Search Engine Marketing), the new age of advertising.
SEM is the process of building targeted ads that will appear during web searches. This platform is the only advertising message that guarantees you will reach a specific set of customers. Unlike billboards, print ads, television, or radio, SEM puts your ad in front of the consumer. You finally have the marketing ability to have your ad placed only in-front of potential consumers.
The Deciding Factor prides itself on innovation when it comes to Search Engine Advertising. We know best industry practices that help us optimize your campaign. We can craft a campaign using a Google Adwords, also known as Pay-Per-Click (PPC); the Google Display Network, including thousands of popular sites and blogs; YouTube video advertising and other Search Engine advertising platforms.
If you are ready to make your next advertisement campaign into the future and gain guaranteed targeted traffic, then you are ready for SEM. Give us a call and we will put our expertise to work for you.
It’s all about content. Strategic content. Added regularly and updated regularly. That’s the heart of organic SEO, becoming an author and speaking with credibility on the topics that your company should be an expert in. Many of our organic SEO tactics revolve around content creation – blogs, social media, newsletters, press releases. While these are keyword rich, we also ensure that they make sense to humans, as well as robots.
But wait, there’s more. Organic search rankings are also affected by some technological things, and we have strategies for those to. If you don’t know an alt tag from an H1, don’t worry, we can help. We help your site become known for the right things so that you come up in relevant searches.
Search Engine Marketing (SEM) is the best short-term strategy for gaining new business but it can also be used for successful long-term marketing campaigns. You want your company to have a dominant internet presence. We can help.
SEM campaigns remove much of the chaos that advertising has always suffered. Put an ad on the radio, television or in print, and you have no idea who saw or heard it, or if they even had any interest. With Pay-per-click campaigns, you only pay for those advertisements that bring potential customers to your site. SEM ads are only shown to potential customers that are looking for your business right now.
At The Deciding Factor, our expert analysts understand that value of the almighty dollar. Your company will not waste valuable resources advertising to people that are looking for your services. Having your website shown for kicks to improve our percentages isn’t ethical and it won’t be done. Your dollars will be sent with those who want to jump onboard and be a part of your bottom line.
"The slippery slope of pro-bono is a dance. It’s a marriage of giving and receiving. But what The Deciding Factor gave to The Arts Alliance was a voice. Never strong armed into any idea, The Deciding Factor walked us through this process of growth and change. They gave us the chance to realize 'what speaks to us' about the future of our organization."Meredith RaffelExecutive Director, The Arts Alliance
When we decided to develop a website, The Deciding Factor Team created a crisp, clean and professional website that immediately raised our profile as an industry leading manufacturer of precision machined components and assemblies.Ken MarvarVice President Sales, USM Precision Products
I am a big champion of the values The Deciding Factor helped me create. They are the instructions for how we approach our work. They differentiate us from the field. They are more than words on the wall.Doug CosterPresident, Nolte Precise Manufacturing
The Deciding Factor team has the ability to understand technical information and translate it into clean, informative and creative copy and design. They go the extra mile for their clients and are incredibly responsive to our needs.Jane PerryDevicor Medical Products
The newsletter that The Deciding Factor developed for us is my favorite piece of our marketing. We consistently receive phone calls about it and are extremely proud every time it mails.Rick Doesburg Owner of Thornton Landscape
I want to thank each of you for your genuine partnership and friendship throughout all of our projects. This, along with your high quality output, has been an integral part to our success.David J. NanglePresident, The Harris Products Group