It’s 8:17 p.m. on a Tuesday and your heater just went out. Do you leap for the Yellow Pages or do you pick up your phone and Google search “heating repair.” Within seconds, you get a list of company names, addresses, phone numbers, maps and websites. Here’s a little secret though; do you think that person is scrolling down or are they selecting the first name that pops up to fix that furnace. I think we both know that answer.
Recent studies* have shown that 4 of 5 people don’t look beyond the fold. Simply put, if you are below what’s on the initial screen, potential clients are not going to look to find you. Our team of SEO (Search Engine Optimization) analysts can pick your company up and put you in front of your competition.
The Deciding Factor prides itself on innovation when it comes to SEO. We want to know what sets you apart from your competition and so does your customer base. Do you know what your clients are searching for on the internet? We do. Let us help.
It’s all about content. Strategic content. Added regularly and updated regularly. That’s the heart of organic SEO, becoming an author and speaking with credibility on the topics that your company should be an expert in. Many of our organic SEO tactics revolve around content creation – blogs, social media, newsletters, press releases. While these are keyword rich, we also ensure that they make sense to humans, as well as robots.
But wait, there’s more. Organic search rankings are also affected by some technological things, and we have strategies for those to. If you don’t know an alt tag from an H1, don’t worry, we can help. We help your site become known for the right things so that you come up in relevant searches.
Search Engine Marketing (SEM) is the best short-term strategy for gaining new business but it can also be used for successful long-term marketing campaigns. You want your company to have a dominant internet presence. We can help.
SEM campaigns remove much of the chaos that advertising has always suffered. Put an ad on the radio, television or in print, and you have no idea who saw or heard it, or if they even had any interest. With Pay-per-click campaigns, you only pay for those advertisements that bring potential customers to your site. SEM ads are only shown to potential customers that are looking for your business right now.
At The Deciding Factor, our expert analysts understand that value of the almighty dollar. Your company will not waste valuable resources advertising to people that are looking for your services. Having your website shown for kicks to improve our percentages isn’t ethical and it won’t be done. Your dollars will be sent with those who want to jump onboard and be a part of your bottom line.
I am a big champion of the values The Deciding Factor helped me create. They are the instructions for how we approach our work. They differentiate us from the field. They are more than words on the wall.Doug CosterPresident, Nolte Precise Manufacturing
The Deciding Factor team has the ability to understand technical information and translate it into clean, informative and creative copy and design. They go the extra mile for their clients and are incredibly responsive to our needs.Jane PerryDevicor Medical Products
"The slippery slope of pro-bono is a dance. It’s a marriage of giving and receiving. But what The Deciding Factor gave to The Arts Alliance was a voice. Never strong armed into any idea, The Deciding Factor walked us through this process of growth and change. They gave us the chance to realize 'what speaks to us' about the future of our organization."Meredith RaffelExecutive Director, The Arts Alliance
The newsletter that The Deciding Factor developed for us is my favorite piece of our marketing. We consistently receive phone calls about it and are extremely proud every time it mails.Rick Doesburg Owner of Thornton Landscape
When we decided to develop a website, The Deciding Factor Team created a crisp, clean and professional website that immediately raised our profile as an industry leading manufacturer of precision machined components and assemblies.Ken MarvarVice President Sales, USM Precision Products
I want to thank each of you for your genuine partnership and friendship throughout all of our projects. This, along with your high quality output, has been an integral part to our success.David J. NanglePresident, The Harris Products Group