A think-like-journalists approach is especially helpful when writing for and pitching to news organizations.
Give your story legs. Build your reputation.
Brand journalism may be very trendy right now, but we’ve been doing it for a decade – surfacing great stories from within your organization and sharing them with the public.
Our think-like-journalists approach is especially helpful when writing for and pitching to news organizations. We give your story legs while we provide strategic public relations services for our clients.
The Deciding Factor will get the third-party recognition you deserve, while telling your story with compelling, memorable copy.
But we understand, a company is only as good as their Plan B. Good Public Relations is hoping for the best but planning for the worst. That’s why our clients also utilize us for crisis communication. We help put your best impression forward while minimizing damage, even during the worst of times.
Recent Press Releases
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Michael Abbott recently accepted an expanded role with The Deciding Factor team as a digital marketing specialist. Abbott joined...
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The Deciding Factor recently added team member Tom Robinette as a content marketing manager. Robinette joined The Deciding Factor...
"The slippery slope of pro-bono is a dance. It’s a marriage of giving and receiving. But what The Deciding Factor gave to The Arts Alliance was a voice. Never strong armed into any idea, The Deciding Factor walked us through this process of growth and change. They gave us the chance to realize 'what speaks to us' about the future of our organization."Meredith RaffelExecutive Director, The Arts Alliance
I am a big champion of the values The Deciding Factor helped me create. They are the instructions for how we approach our work. They differentiate us from the field. They are more than words on the wall.Doug CosterPresident, Nolte Precise Manufacturing
I want to thank each of you for your genuine partnership and friendship throughout all of our projects. This, along with your high quality output, has been an integral part to our success.David J. NanglePresident, The Harris Products Group
The Deciding Factor team has the ability to understand technical information and translate it into clean, informative and creative copy and design. They go the extra mile for their clients and are incredibly responsive to our needs.Jane PerryDevicor Medical Products
The newsletter that The Deciding Factor developed for us is my favorite piece of our marketing. We consistently receive phone calls about it and are extremely proud every time it mails.Rick Doesburg Owner of Thornton Landscape
When we decided to develop a website, The Deciding Factor Team created a crisp, clean and professional website that immediately raised our profile as an industry leading manufacturer of precision machined components and assemblies.Ken MarvarVice President Sales, USM Precision Products