You can shout from the roof-tops that you are great at what you do. You might be heard. But have your local newspaper or television station do a short piece on you, and people will listen.
The value of a third-party endorsement cannot be underestimated. Traditional public relations – often combined with the viral impact of social media – can put your company on the map.
At The Deciding Factor, our media relations services include:
- Research and interviews
- Content development
- Media training and interview preparation
- Serving as a spokesperson for your company
- Media events
Why Bloggers Matter
bloggers, according to NM Incite, a Nielsen/McKinsey Company
percent of Internet users who read blogs, according to Hubspot
You can’t approach a blogger the same way you do a reporter. When you remember it’s a peer-to-peer relationship, it changes everything. Don’t yell or blast or pitch. Engage; have a conversation. Establish a relationship.
At The Deciding Factor, we believe in the power of virtual relationships. This is especially true when it comes to communicating with bloggers.
Relevance is also critical. If you want to get noticed by the people who influence others, you need to influence them. Give them the kind of content they crave, and they’ll use that. You’ll only know what interests them through research and relationship building.
Let us put in the hours for you. We’ll find the bloggers that can put your product or service on the map.
Your story won’t get anywhere if you’re telling it to the wrong people. We start any media campaign with research – finding the right contacts at the right news outlets for your story. From trade press to local media, we connect with the reporters who will be most interested in sharing your good news with their readers.
For the big bad pitch to the perfect media outlet, you need to make an impression. We can create the simplest of media kits with all of the information a reporter or editor could ever want. When you’re ready to go all-out, we’ve got ideas for making a splash in the newsroom – that package the reporter simply can’t put down.
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Michael Abbott recently accepted an expanded role with The Deciding Factor team as a digital marketing specialist. Abbott joined...
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The Deciding Factor recently added team member Tom Robinette as a content marketing manager. Robinette joined The Deciding Factor...
"The slippery slope of pro-bono is a dance. It’s a marriage of giving and receiving. But what The Deciding Factor gave to The Arts Alliance was a voice. Never strong armed into any idea, The Deciding Factor walked us through this process of growth and change. They gave us the chance to realize 'what speaks to us' about the future of our organization."Meredith RaffelExecutive Director, The Arts Alliance
When we decided to develop a website, The Deciding Factor Team created a crisp, clean and professional website that immediately raised our profile as an industry leading manufacturer of precision machined components and assemblies.Ken MarvarVice President Sales, USM Precision Products
The Deciding Factor team has the ability to understand technical information and translate it into clean, informative and creative copy and design. They go the extra mile for their clients and are incredibly responsive to our needs.Jane PerryDevicor Medical Products
I am a big champion of the values The Deciding Factor helped me create. They are the instructions for how we approach our work. They differentiate us from the field. They are more than words on the wall.Doug CosterPresident, Nolte Precise Manufacturing
I want to thank each of you for your genuine partnership and friendship throughout all of our projects. This, along with your high quality output, has been an integral part to our success.David J. NanglePresident, The Harris Products Group
The newsletter that The Deciding Factor developed for us is my favorite piece of our marketing. We consistently receive phone calls about it and are extremely proud every time it mails.Rick Doesburg Owner of Thornton Landscape