You can shout from the roof-tops that you are great at what you do. You might be heard. But have your local newspaper or television station do a short piece on you, and people will listen.
The value of a third-party endorsement cannot be underestimated. Traditional public relations – often combined with the viral impact of social media – can put your company on the map.
At The Deciding Factor, our media relations services include:
- Research and interviews
- Content development
- Media training and interview preparation
- Serving as a spokesperson for your company
- Media events
Why Bloggers Matter
bloggers, according to NM Incite, a Nielsen/McKinsey Company
percent of Internet users who read blogs, according to Hubspot
You can’t approach a blogger the same way you do a reporter. When you remember it’s a peer-to-peer relationship, it changes everything. Don’t yell or blast or pitch. Engage; have a conversation. Establish a relationship.
At The Deciding Factor, we believe in the power of virtual relationships. This is especially true when it comes to communicating with bloggers.
Relevance is also critical. If you want to get noticed by the people who influence others, you need to influence them. Give them the kind of content they crave, and they’ll use that. You’ll only know what interests them through research and relationship building.
Let us put in the hours for you. We’ll find the bloggers that can put your product or service on the map.
Your story won’t get anywhere if you’re telling it to the wrong people. We start any media campaign with research – finding the right contacts at the right news outlets for your story. From trade press to local media, we connect with the reporters who will be most interested in sharing your good news with their readers.
For the big bad pitch to the perfect media outlet, you need to make an impression. We can create the simplest of media kits with all of the information a reporter or editor could ever want. When you’re ready to go all-out, we’ve got ideas for making a splash in the newsroom – that package the reporter simply can’t put down.
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