We write for reporters as if we were reporters. Newsrooms are smaller than they used to be. Publications are operating with a skeleton staff with pressure to put out a lot of content in a short amount of time.
When you supply press releases that answer the who, what, when, where and why, editors will appreciate the effort. When you make it easier on them, your news finds its way into their pages.
We also understand that in this world of new media, a press release isn’t just for the media anymore. With the abundance of self-publishing outlets, your release could live for years on the web exactly as you submitted. We’ll post your news to the places where you to get the most visibility.
Recent Press Releases
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Michael Abbott recently accepted an expanded role with The Deciding Factor team as a digital marketing specialist. Abbott joined...Read more
The Deciding Factor recently added team member Tom Robinette as a content marketing manager. Robinette joined The Deciding Factor...
I am a big champion of the values The Deciding Factor helped me create. They are the instructions for how we approach our work. They differentiate us from the field. They are more than words on the wall.Doug CosterPresident, Nolte Precise Manufacturing
When we decided to develop a website, The Deciding Factor Team created a crisp, clean and professional website that immediately raised our profile as an industry leading manufacturer of precision machined components and assemblies.Ken MarvarVice President Sales, USM Precision Products
I want to thank each of you for your genuine partnership and friendship throughout all of our projects. This, along with your high quality output, has been an integral part to our success.David J. NanglePresident, The Harris Products Group
The newsletter that The Deciding Factor developed for us is my favorite piece of our marketing. We consistently receive phone calls about it and are extremely proud every time it mails.Rick Doesburg Owner of Thornton Landscape
The Deciding Factor team has the ability to understand technical information and translate it into clean, informative and creative copy and design. They go the extra mile for their clients and are incredibly responsive to our needs.Jane PerryDevicor Medical Products
"The slippery slope of pro-bono is a dance. It’s a marriage of giving and receiving. But what The Deciding Factor gave to The Arts Alliance was a voice. Never strong armed into any idea, The Deciding Factor walked us through this process of growth and change. They gave us the chance to realize 'what speaks to us' about the future of our organization."Meredith RaffelExecutive Director, The Arts Alliance