Contact us at 513.459.9064 or market@decidingfactor.us

Art of Possibility

The Deciding Factor provides large scale creative thinking to our client’s businesses by offering a process we call Art of Possibility.

With Art of Possibility, we work with your team to develop more than a traditional strategic plan. We help you initiate a creative business strategy by taking a new look at:

  • Company branding and positioning
  • Target market selection
  • Product/Service branding and positioning
  • Product/Service market set development
  • Go-to-market strategy and business development structure

The Art of Possibility was established because companies around the world spend a tremendous amount of time and money on innovation initiatives. Unfortunately, many of these initiatives fail to reach their full potential, or stop completely. Does this sound familiar?

Art of Possibility’s objective is to successfully facilitate your team from the early stages of a new product or service idea to the successful launch and market adoption.

To accomplish this objective, the Art of Possibility focuses on the innovation initiative process.  The individual strengths and natural talents of your team are also uncovered and utilized to push a new product or service into the market.

Turn your company’s innovation sessions from a one-time, feel-good event into a game changer.

Our Services

Marketing Strategy

Marketing Strategy

Strategy is Queen or King, depending on your perspective. Build meaningful customer interactions and grow your business by having a plan.

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Content Development

Content Development

You read enough blah, blah. Build your reputation by giving your customers content they can use. Smart, strategic, meaningful. That’s what connects.
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Design

Design

Some design may be lovely to look at, but the goal of design should be bigger. It’s visual communication. Great graphic design is intended to inform, entertain or persuade.Read More

Digital/Social

Digital/Social

SEO, SEM, HTML. Sound like binary code? You aren’t alone. Your digital presence starts with your website and builds with a smart social strategy.
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Branding

Branding

Create an extraordinary experience that inspires your customers with a compelling brand. Your company name and look should inspire, involve and inform.
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Public Relations

Public Relations

A think-like-journalists approach is especially helpful when writing for and pitching to news organizations. Give your story legs. Build your reputation.

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Print Materials

Print Materials

7.649 metric tons of paper can’t be wrong. Even with the explosion of digital, people still pay attention to the printed word. Make yours stand out from the competition.
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Websites

Websites

It’s your crown jewel. You spend resources building it, updating and getting people to visit it. With that much skin in the game, it needs to be exact, current, relevant.
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  • I am a big champion of the values The Deciding Factor helped me create. They are the instructions for how we approach our work. They differentiate us from the field. They are more than words on the wall.
    Doug CosterPresident, Nolte Precise Manufacturing
  • I want to thank each of you for your genuine partnership and friendship throughout all of our projects. This, along with your high quality output, has been an integral part to our success.
    David J. NanglePresident, The Harris Products Group
  • "The slippery slope of pro-bono is a dance. It’s a marriage of giving and receiving. But what The Deciding Factor gave to The Arts Alliance was a voice. Never strong armed into any idea, The Deciding Factor walked us through this process of growth and change. They gave us the chance to realize 'what speaks to us' about the future of our organization."
    Meredith RaffelExecutive Director, The Arts Alliance
  • When we decided to develop a website, The Deciding Factor Team created a crisp, clean and professional website that immediately raised our profile as an industry leading manufacturer of precision machined components and assemblies.
    Ken MarvarVice President Sales, USM Precision Products
  • The Deciding Factor team has the ability to understand technical information and translate it into clean, informative and creative copy and design. They go the extra mile for their clients and are incredibly responsive to our needs.
    Jane PerryDevicor Medical Products
  • The newsletter that The Deciding Factor developed for us is my favorite piece of our marketing. We consistently receive phone calls about it and are extremely proud every time it mails.
    Rick Doesburg Owner of Thornton Landscape