It’s your crown jewel. You spend resources building it, updating and getting people to visit it.
With that much skin in the game, it needs to be exact, current, relevant.
Is it a website or a prospect-driving machine? Your website is the crown jewel of your marketing program and it should encourage clients and prospects to interact with your company. We offer web strategy and functionality, compelling design, strategic content and organic SEO tactics that drive your customers to act.
For your website project we can do it all – from vision to monthly management – or just a piece. Some companies will offer you programming and design but expect you to provide the content. Or they’ll fit you into a box or template. Your company is unique and your website should be unique, too. That’s why we build websites that match your brand and integrate with your other materials.
At The Deciding Factor, we don’t believe in holding your website hostage or charging for smoke and mirrors. That’s why we bring you along in the process and give you the information you need to be able to take it over and manage your own updates. Yes, we’ll help you with that long-term if you’d like with our Content Development strategies. But if you ever want to move on, your files and your website are yours.
Expect More Online
percent of global web traffic from a mobile device
hours adults spend online, on average
Our Web Services
It looks nice, but what does it do? Technology is constantly changing, and visitors to your website have high expectations. It’s not enough to just put your brochure content online; you need to make it easy for them to interact with you.
At the beginning of any website project, it’s a great opportunity to dream big. Think about what you would like your website to do tomorrow, a year from now, five years from now. This allows you to keep the right doors open as your website is programmed, and you can phase your project out over time to meet your budget and resource constraints.
At The Deciding Factor, we help you develop a vision, plan and strategize your online presence:
- Evaluation of Current Website
- Analysis of Current Visitor Behavior
- Content Management System (CMS) Selection
- Information Architecture
- Mobile Solutions
- Site Mapping and Content Outline
- User Experience Consultation
- Custom Applications
- Search Engine Optimization
- Social Media Interactivity
- Website-Email Interaction
Our comprehensive process can be the first step in your website development process or it can help you create a Request for Proposal document for your project.
It’s easy to be obsessed with what your website looks like and how it works. We’re a bit obsessed with what it says, too.
Most websites represent the largest marketing investment for a company. You spend resources building it, updating and getting people to visit it. With that much skin in the game, it needs to be exact – it needs to have your brand, your differentiation, a reason for your customer to care and a reason for them to buy.
Some SEO firms will recommend stuffing it with keywords and bland headlines to give you a top ranking in Google searches. At The Deciding Factor, we believe in website content that is interesting to the search robots scanning it to the real people reading it. You shouldn’t have to sacrifice interesting, compelling and even entertaining content on the altar of search.
Website projects can be all-inclusive – from vision through monthly content management – or you can ask us for a single project to refresh the content on an existing website. Regularly scheduled website updates can also be a part of your overall Content Strategy.
It’s your crown jewel – the website is where you send your customers for more information. It may be the first time someone comes into contact with you. It needs to reflect your image and invite your customer in. But if your website is more Prince Charles and less Princess Kate, you might be sending people away as soon as they find you.
If you let a website programmer design your site, you’ll likely get functional, but not fabulous. If a design firm does your site, it might look nice but lack a great user experience.
At The Deciding Factor, your website is integrated with all of your other marketing initiatives with that extra gem of interactivity. It reflects your style and waves to your customers with a smile.
- Consistent Brand and Visual Identity
- Responsive Design or Mobile Website Versions
- Video or Animation Integration
Your website is live. All done, right? Don’t be fooled. Wesbites are living, breathing store fronts for your customer.
At The Deciding Factor, we make it easy for you to keep the heart of your site beating strongly. Content updates, new pictures and continuous monitoring of your SEO does not have to be a headache. We have the expertise to handle your website content on a regular and ongoing basis.
- Content Development, including blogs, email marketing, white papers and newsletters
- Graphic Design Support
- Integration with Social Media Campaigns
- Search Engine Optimization
- Photo Editing
"The slippery slope of pro-bono is a dance. It’s a marriage of giving and receiving. But what The Deciding Factor gave to The Arts Alliance was a voice. Never strong armed into any idea, The Deciding Factor walked us through this process of growth and change. They gave us the chance to realize 'what speaks to us' about the future of our organization."Meredith RaffelExecutive Director, The Arts Alliance
The Deciding Factor team has the ability to understand technical information and translate it into clean, informative and creative copy and design. They go the extra mile for their clients and are incredibly responsive to our needs.Jane PerryDevicor Medical Products
When we decided to develop a website, The Deciding Factor Team created a crisp, clean and professional website that immediately raised our profile as an industry leading manufacturer of precision machined components and assemblies.Ken MarvarVice President Sales, USM Precision Products
I want to thank each of you for your genuine partnership and friendship throughout all of our projects. This, along with your high quality output, has been an integral part to our success.David J. NanglePresident, The Harris Products Group
The newsletter that The Deciding Factor developed for us is my favorite piece of our marketing. We consistently receive phone calls about it and are extremely proud every time it mails.Rick Doesburg Owner of Thornton Landscape
I am a big champion of the values The Deciding Factor helped me create. They are the instructions for how we approach our work. They differentiate us from the field. They are more than words on the wall.Doug CosterPresident, Nolte Precise Manufacturing