It’s easy to be obsessed with what your website looks like and how it works. We’re a bit obsessed with what it says, too.
Most websites represent the largest marketing investment for a company. You spend resources building it, updating and getting people to visit it. With that much skin in the game, it needs to be exact – it needs to have your brand, your differentiation, a reason for your customer to care and a reason for them to buy.
Some SEO firms will recommend stuffing it with keywords and bland headlines to give you a top ranking in Google searches. At The Deciding Factor, we believe in website content that is interesting to the search robots scanning it to the real people reading it. You shouldn’t have to sacrifice interesting, compelling and even entertaining content on the altar of search.
Website projects can be all-inclusive – from vision through monthly content management – or you can ask us for a single project to refresh the content on an existing website. Regularly scheduled website updates can also be a part of your overall Content Strategy.
"The slippery slope of pro-bono is a dance. It’s a marriage of giving and receiving. But what The Deciding Factor gave to The Arts Alliance was a voice. Never strong armed into any idea, The Deciding Factor walked us through this process of growth and change. They gave us the chance to realize 'what speaks to us' about the future of our organization."Meredith RaffelExecutive Director, The Arts Alliance
The Deciding Factor team has the ability to understand technical information and translate it into clean, informative and creative copy and design. They go the extra mile for their clients and are incredibly responsive to our needs.Jane PerryDevicor Medical Products
I want to thank each of you for your genuine partnership and friendship throughout all of our projects. This, along with your high quality output, has been an integral part to our success.David J. NanglePresident, The Harris Products Group
When we decided to develop a website, The Deciding Factor Team created a crisp, clean and professional website that immediately raised our profile as an industry leading manufacturer of precision machined components and assemblies.Ken MarvarVice President Sales, USM Precision Products
The newsletter that The Deciding Factor developed for us is my favorite piece of our marketing. We consistently receive phone calls about it and are extremely proud every time it mails.Rick Doesburg Owner of Thornton Landscape
I am a big champion of the values The Deciding Factor helped me create. They are the instructions for how we approach our work. They differentiate us from the field. They are more than words on the wall.Doug CosterPresident, Nolte Precise Manufacturing