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The Deciding Factor adds content marketer to team

The Deciding Factor adds content marketer to team
Elizabeth content marketing manager

The Deciding Factor recently welcomed Elizabeth Creehan to the team as a content marketing manager.

Creehan joined The Deciding Factor in January 2016. She assists clients with expertise in content creation including blog posts, website content, collateral and newsletter articles.

Creehan brings a strong background in writing and editing in a diverse range of industries. In her career she has held copywriter, producer and editor roles for companies such as PatientPoint, Convergys and the former CoActive Marketing Group (now mktg). Her work has been featured in print and digital projects in various sectors including consumer products, health care, telecommunications and food and beverage for clients such as Procter & Gamble, Ethicon, StarKist, Keebler and AT&T.

“Elizabeth has been a terrific addition to our team with her expertise in journalism and marketing,” said Karen Meyers Holzer, president of The Deciding Factor. “Our clients will appreciate the level of strategy and detail orientation she brings to their projects.”

Creehan graduated from Miami University with a bachelor’s degree in English-journalism, and she began her professional career as a journalist, working as a copy editor for the Journal-News in Hamilton, Ohio.

Creehan lives in West Chester, Ohio, with her husband, Bryan, and two children. She serves her community by volunteering in the Lakota Local School District.