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The Deciding Factor adds SEO specialist to their team

The Deciding Factor adds SEO specialist to their team

Mason, Ohio (April 21, 2015) – Lauren Henninger recently joined The Deciding Factor in Mason, Ohio, as a SEO and Social Media Specialist. She is responsible for serving the firm’s clients with expertise in website analytics, online advertising, social media management and customer engagement.

Lauren has previously held digital marketing positions with Summit Business Media, Audience Science; Gannett, the parent company of the Cincinnati Enquirer; and Definity Partners, a manufacturing consultant.

She joined The Deciding Factor in March 2015.

“Lauren is a great addition to our team. She utilizes customer behavioral data to offer insights into the effectiveness of marketing strategies and recommendations for refinement to help our customers achieve results. Her experience working within a variety of industries is an asset to our agency and our clients,” said Karen Meyers Holzer, president of The Deciding Factor. “She is serving our clients through her strategic approach to search engine optimization, Google Adwords campaigns and social media marketing.”

Henninger also shares the agency’s commitment to serving in the community. She currently serves as a junior board member for the nonprofit organization Josh Cares and is on the chapter advisory board at the Kappa Delta sorority.

She graduated from the University of Cincinnati in 2009 with a B.F.A. in Electronic Media. Lauren grew up on the west side of Cincinnati and attended the Oak Hills School District through high school.