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The Deciding Factor recognized for developing award-winning website

The Deciding Factor recognized for developing award-winning website

The Deciding Factor, and its client Nolte Precise Manufacturing, recently received an Outstanding Website Award from the Web Marketing Association. The association evaluates and recognizes the best websites, and www.nolteprecise.com earned its award in the Manufacturing category.

“It’s been a great experience to work with The Deciding Factor. They manage all of our marketing strategy and implementation. Their team recognized our need to differentiate from the competition. They brought me great ideas and brought the site to life,” said Doug Coster. “We’re honored to be recognized with this award, but more importantly, we’re pleased that our customers are finding our website innovative and easy to use. It is a great sales tool.”

Jay Blumberg, executive officer of The Deciding Factor, said “To have Nolte considered in the same category with some manufacturing giants like Nokia and Sikorsky Aircraft is a compliment to Nolte and our team. Their website is a great example of how well-written content coupled with crisp design can make a positive impact on the audience.”

More than 2,400 websites from 45 countries competed for awards and were judged by Internet marketing professionals from around the world. Sites are evaluated on seven criteria – design, interactivity, technology, content, innovation, copywriting and ease of use to the target audience – and earn scores between 0 and 70 points.

The highest score in each category won a Best of Industry award. Websites that score 60 points or greater receive an Outstanding Website Award. The WebAward program also gave Standard of Excellence Awards to those who scored higher than the industry category average, but below the 60-point mark. To view the complete list of winners, visit www.webaward.org.

“Nolte Precise Manufacturing has taken great strides in improving their brand image. Their website is a shining example of this, and it establishes a professionalism and credibility that is uncommon amongst their competition,” said Karen Holzer, executive officer of The Deciding Factor. “We appreciate their trust in allowing us to bring their innovative approach to component
manufacturing to life through their website.”

About The Deciding Factor
The Deciding Factor is a strategically-focused marketing firm headquartered in Mason, Ohio. Believing that companies of all sizes can benefit from comprehensive, strategic marketing initiatives, they offer a full range of services to mid-sized businesses and divisions of larger corporations. Services include marketing strategy, brand positioning, advertising, public relations, website development, sales communications and direct marketing. For more information, visit www.decidingfactor.us.

About Nolte Precise Manufacturing
Nolte Precise Manufacturing, Inc., is a family-owned company that provides custom machined components to manufacturers. Established in 1916 by Louis G. Nolte, the company now includes the fourth generation of this machining-passionate family. Nolte offers more than precise machined parts; it offers total supply chain solutions to manufacturers in a variety of industries, including aerospace, mining, military, construction and off-highway machinery. Nolte offers cost saving recommendations to its partners, including lean systems, inventory management and sub-assembly. For more information, visit www.nolteprecise.com.

About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 12th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.