Demonstrating Technical Expertise with Content Marketing & Branding

Automated robotic arm inspecting car body panel, demonstrating manufacturing process and data-driven decisions.

Campaign Components Brand Identity & Strategy | Search & Social Advertising | Email Marketing & Automation | Content Marketing & SEO | Marketing Technology | Analytics & Reporting A global leader in metrology and inspection technologies wanted to enhance its content marketing strategy to drive lead generation, targeting engineers, operations managers, and technicians. Book A […]

Accelerating Growth for a Healthcare CRM SAAS with AI

Healthcare CRM SaaS support team and The Deciding Factor client collaboration.

Campaign Components Content Marketing & SEO | Search & Social Advertising | Email Marketing | Digital Advertising | Marketing Technology | Website Development | Social Media Management A SaaS platform that helps healthcare organizations engage patients more efficiently. This platform utilizes a comprehensive marketing program to reach C-suite decision-makers. The company has evolved into a robust healthcare CRM that includes an AI-powered virtual call […]

Driving Growth – Leading to SAAS Company Acquisition

Marketing team collaborating on digital advertising and content marketing strategies.

Campaign Components Content Marketing & SEO | Search & Social Advertising | Marketing Technology | Analytics & Reporting A risk management solutions software company was focused on enterprise risk management (ERM) and vendor risk management (VRM) platforms. The company served regulated industries such as financial services, healthcare and insurance.   They needed to build a […]

Scaling a SaaS Platform for Sports & Recreation Management

Sports and recreation management platform showcasing AI-driven marketing insights and growth strategies.

Campaign Components Brand Identity & Strategy | Website Design & Development | Search & Social Advertising | Content Marketing & SEO A leading SaaS platform that empowers sports facilities, training academies and recreation centers needed to ensure visibility to niche audiences when competing against larger cookie-cutter software solutions. Book A meeting improvement in avg. monthly […]

Consolidating Outdated Websites for Non-Profit Collector Society

Woman smiling while using laptop, showcasing digital marketing case study results.

Campaign Components Brand Identity & Strategy | Website Development | Content Marketing & SEO | Marketing Technology | Analytics & Reporting The National Button Society (NBS) is a non-profit organization that has been committed to the education, preservation and exhibition of buttons since 1938. With three separate websites that had been in use for decades, […]

A Strategic Approach to Healthcare Brand Messaging That Delivers Marketing Clarity

Couple hiking outdoors representing strategic marketing growth and client success with The Deciding Factor.

Campaign Components Brand Identity & Strategy | Search & Social Advertising | Email Marketing & Automation | Website Development | Social Media Management | Content Marketing & SEO | Marketing Technology | Analytics & Reporting A leading global medical device company needed to execute a highly targeted, multilingual digital advertising campaign designed to reach healthcare […]

Nashville Tourism Company Enhances Brand Presence

Music City Hop trolley showcasing Nashville tourism brand enhancement

Campaign Components Email | Social Media | SEO | Website | Branding A leading provider of transportation and tourism services in Nashville, Tenn., wanted to increase bookings across all service lines. The focus would include sightseeing tours, charter services, black car/limousine transport and airport shuttles. The goal was to enhance the brand presence to raise […]

TDF Supports Medical Device Company’s Expansion into the United States

Medical Device Company

Campaign Components Brand Identity & Strategy | Search & Social Advertising | Email Marketing & Automation | Website Development | Social Media Management | Content Marketing & SEO | Marketing Technology | Analytics & Reporting A pioneering medical device company received FDA approval in 2018 for their bronchoscopic treatment for patients with severe COPD/emphysema. The […]

Medical Device Company’s Campaign to Raise Awareness About PAD

Campaign to Raise PAD Awareness

Campaign Components Brand Identity & Strategy | Search & Social Advertising | Email Marketing & Automation | Website Development | Social Media Management | Content Marketing & SEO | Marketing Technology | Analytics & Reporting A medical device manufacturer launched a peripheral artery disease (PAD) public awareness and patient advocacy program to encourage early screening […]

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