Digital Advertising Manager Ana Miller Lives with a Purpose
“If you ever do anything, do something.” These are the words that inspire creative marketing professional Ana Miller to do everything in life with purpose.
That goal is what led her to seek a full-time job in Cincinnati after many years traveling the country working freelance. As the newest addition to The Deciding Factor, Ana brings a powerful vision to her role as digital advertising manager!
Understanding Data and What It Can Do
Ana grew up in Cincinnati, went to Sycamore High School and attended the University of Cincinnati for two years. Graduate school took her to the other side of the country where she earned a Master of Arts in Advertising and Branded Media Technology from the Academy of Art University in San Francisco, CA.
“I’ve always been interested in psychology,” says Ana. “I really wanted to be in the Don Draper side of advertising, working with companies to create a story that appeals to consumers.”
In the years since completing her degree she’s racked up web building, graphic design, social media and digital marketing experience in a range of industries, including hospitality, retail, medical entertainment, automotive and much more! She mostly operated on a contractual basis, and for the last few years worked remotely from her home in San Antonio, TX.
Her last position was as an Advertising Operations Specialist Contingent Worker at Meta. At the company formerly known as Facebook she set up, managed, monitored and optimized campaigns for correct marketing targets while overseeing media tracking setup and launch, and QAing ads — amongst other duties!
“My job is understanding data and what needs to be done with it,” she explains.
Expanding Our Marketing Technology Capabilities
When Ana decided it was time to move back to Cincinnati, she knew she wanted her insight into the digital marketing landscape to translate into a more stable position.
“I was looking for a place like TDF,” she says. “I wanted to get away from huge, impersonal assignments and more into a collaborative, welcoming workspace.”
Ana comes onboard at just the right time. TDF has been expanding our marketing technology capabilities over the last few years, looking for new and creative ways to embolden clients with customized digital strategies.
“We brought Ana on for her passion, technical understanding and industry knowledge,” says Karen Meyers Holzer, President of The Deciding Factor. “We’ve quickly put her to work conceptualizing, implementing and optimizing comprehensive marketing strategies utilizing data analysis and tracking metrics.”
Building a Lasting Legacy
Right now, Ana is living with a very specific purpose — getting herself, her kids and their Mini Australian Shepherd dog back to Cincinnati. She’s currently working out of San Antonio, but already has a house picked out in her hometown.
“My favorite part about Cincinnati is that it’s not so busy,” she says. “There’s a lot of great culture and diversity, it’s a great place to raise kids and they’ll be close to their grandma.”
She’s looking forward to this fresh start and a chance to build a new, lasting legacy.
For More Information About Our Marketing Firm
Are you looking for a creative and operationally-minded agency that can extract data-driven actionable insights? Contact The Deciding Factor to see how we pinpoint issues that may negatively impact your brand performance and deliver campaigns that make the most of your budget.