So you think you want a blog. All of your friends have one, and you’ve heard it’s important for SEO.
That’s all true; blogs are a reality of modern marketing and a critical part of your online presence. But there are some questions you need to ask yourself:
- Who’s writing yours?
- What does it say?
- How often is new content posted?
- How much of your stuff is original?
If you’re like most companies, you know you need a blog, but you may not have the on-staff expertise or time to get it done. Or you’ve started one, and it’s fallen into disuse.
Have no fear; blogs can be easily integrated into your overall Content Development strategy. At The Deciding Factor, we’ll assist – from editing blog articles submitted by your team to researching and developing original content from scratch.