You have a lot to say. But does anyone want to hear it? Putting out a great newsletter isn’t about you – it’s about your audience.
If you want people to sign-up to engage with you on a regular basis, give them what they’re actually looking for. Pruning suggestions from a landscaper, safety tips from construction companies or compliance information from an HR consultant – they’re all things you can give your audience that will be meaningful.
And don’t be afraid to think differently about your newsletter. It’s not just sell, sell, sell. When you give your audience something they look forward to, you gain readers and credibility.
When we decided to develop a website, The Deciding Factor Team created a crisp, clean and professional website that immediately raised our profile as an industry leading manufacturer of precision machined components and assemblies.Ken MarvarVice President Sales, USM Precision Products
"The slippery slope of pro-bono is a dance. It’s a marriage of giving and receiving. But what The Deciding Factor gave to The Arts Alliance was a voice. Never strong armed into any idea, The Deciding Factor walked us through this process of growth and change. They gave us the chance to realize 'what speaks to us' about the future of our organization."Meredith RaffelExecutive Director, The Arts Alliance
The newsletter that The Deciding Factor developed for us is my favorite piece of our marketing. We consistently receive phone calls about it and are extremely proud every time it mails.Rick Doesburg Owner of Thornton Landscape
The Deciding Factor team has the ability to understand technical information and translate it into clean, informative and creative copy and design. They go the extra mile for their clients and are incredibly responsive to our needs.Jane PerryDevicor Medical Products
I want to thank each of you for your genuine partnership and friendship throughout all of our projects. This, along with your high quality output, has been an integral part to our success.David J. NanglePresident, The Harris Products Group