Some design may be lovely to look at, but the goal of design should be bigger. It’s visual communication. Great graphic design is intended to inform, entertain or persuade.
It’s not your nephew in the basement futzing with Photoshop. Our graphic design team utilizes classic education in theory, strategy and composition as well as training in the latest cutting edge tools to meet your communication challenges.
Design comes in a variety of forms:
- Print: logos, branding, environmental marketing, signage, packaging, layout, publications, advertising, billboards
- Interactive: websites, social media, applications for smart phones and tablets
- Motion: editing of film or video, animation
The Deciding Factor is way more than a design firm. Because we have in-house strategy, technology and content development, you’ll get more than a nice tune, you’ll have all elements of your marketing sounding in harmony.
"The slippery slope of pro-bono is a dance. It’s a marriage of giving and receiving. But what The Deciding Factor gave to The Arts Alliance was a voice. Never strong armed into any idea, The Deciding Factor walked us through this process of growth and change. They gave us the chance to realize 'what speaks to us' about the future of our organization."Meredith RaffelExecutive Director, The Arts Alliance
I want to thank each of you for your genuine partnership and friendship throughout all of our projects. This, along with your high quality output, has been an integral part to our success.David J. NanglePresident, The Harris Products Group
The Deciding Factor team has the ability to understand technical information and translate it into clean, informative and creative copy and design. They go the extra mile for their clients and are incredibly responsive to our needs.Jane PerryDevicor Medical Products
When we decided to develop a website, The Deciding Factor Team created a crisp, clean and professional website that immediately raised our profile as an industry leading manufacturer of precision machined components and assemblies.Ken MarvarVice President Sales, USM Precision Products
The newsletter that The Deciding Factor developed for us is my favorite piece of our marketing. We consistently receive phone calls about it and are extremely proud every time it mails.Rick Doesburg Owner of Thornton Landscape