It’s easy to be obsessed with what your website looks like and how it works. We’re a bit obsessed with what it says, too.
Most websites represent the largest marketing investment for a company. You spend resources building it, updating and getting people to visit it. With that much skin in the game, it needs to be exact – it needs to have your brand, your differentiation, a reason for your customer to care and a reason for them to buy.
Some SEO firms will recommend stuffing it with keywords and bland headlines to give you a top ranking in Google searches. At The Deciding Factor, we believe in website content that is interesting to the search robots scanning it to the real people reading it. You shouldn’t have to sacrifice interesting, compelling and even entertaining content on the altar of search.
Website projects can be all-inclusive – from vision through monthly content management – or you can ask us for a single project to refresh the content on an existing website. Regularly scheduled website updates can also be a part of your overall Content Strategy.
