Marketing that
Smart Marketing for Complex Products
Not every marketer can grasp the intricacies of your products or services. Marketing med devices, municipalities, or manufacturing isn’t the same as selling cereal or fashion. Sometimes you need a deeper understanding and a sharper approach.
At The Deciding Factor, we specialize in making the complex simple.
Our approach? We break down complex messages and deliver them through the right channels to the right audience. We partner closely with your team to truly understand your product, positioning and unique value. Then we communicate that value with clarity and impact.
Using data-driven insights combined with creativity, we don’t just market your product — we tell the story of the unique solutions you provide.
Real Client Stories
TDF is known and trusted to bring clarity, expertise, and a practical approach to growing brands and businesses.
We use collaboration, innovation, and accountability to ensure we deliver the results our clients deserve.
Read how we’ve helped our clients and their customers find each other.
CASE STUDY 1
CASE STUDY 2
CASE STUDY 3
Tried That, Didn’t Work? Let’s Fix It.
We hear this all the time: marketers frustrated because they’re using the right strategies, but their efforts still fall flat.
Often, the problem isn’t the strategy — it’s that you’re not working with the right specialists. We understand how to pull the right levers at the right time when selling to your prospects.
We’ve successfully worked with:
- C-suite, directors and decision-makers
- Procurement, sourcing and supply chain leaders
- Physicians and their patients
- CPG companies and their design teams
- Manufacturers and their quality engineers
- In-house marketing teams
Let us show you how a specialized approach can turn things around.
Integrated Marketing, Maximum Impact
Maybe you’ve experienced it before – Your current agency waits for you to come up with ideas, campaigns and strategies. It’s frustrating. At TDF, we aren’t order takers. We’re an extension of your team, bringing fresh ideas, concepts and best practices from our broad experience across multiple channels.
Whether you’re hiring a digital marketing agency to support your current in-house marketing team or fill a gap, TDF specializes in delivering a multichannel strategy across a range of services.
Our integrated business model ensures that every channel, every message, works together seamlessly to drive results:
Website Development:
Build a high-performing website that’s optimized for user experience and conversions.
Social Media Management:
Strengthen your presence and connect with your audience on the platforms they use most.
Account-Based Marketing (ABM):
Target high-value accounts with personalized, multi-channel campaigns designed to convert.
Perspectives
Read the latest thoughts from the TDF team!
See Our Certifications and Partnerships
We hope you'll be our next client
Let's talk!
We offer a full suite of digital marketing solutions that work together. If you’re tired of managing multiple agencies and paying for overlapping initiatives, we can help!
We specialize in working with small to mid-market businesses and divisions of large firms to generate leads and revenue with online strategies.
Let’s look at what’s working in your marketing program — and what’s not. Then we’ll help you select the right marketing initiatives that will move the needle.
Get in touch and let’s have a discussion!