Marketing that
Smart Marketing for Complex Products
Not every marketer can grasp the intricacies of B2B products, but we thrive on it. Marketing med devices isn’t the same as selling fashion — it takes a deeper understanding and a sharper approach.
At The Deciding Factor, we specialize in making the complex simple. Whether it’s heart valves or cutting-edge manufacturing technology, we’ve helped complicated businesses communicate their value with clarity and impact.
Our approach? We break down complex messages and deliver them through the right channels to the right audience. We partner closely with your team to truly understand your product, positioning and unique value. Using data-driven insights combined with creativity, we don’t just market your product — we tell the story of the solution you provide.
Real Client Stories
TDF is known and trusted to bring clarity, expertise, and a practical approach to growing brands and businesses.
We use collaboration, innovation, and accountability to ensure we deliver the results our clients deserve.
Read how we’ve helped our clients and their customers find each other.
CASE STUDY 1
CASE STUDY 2
CASE STUDY 3
Tried That, Didn’t Work? Let’s Fix It.
We hear this all the time: marketers frustrated because they’re using the right strategies, but their efforts still fall flat.
Often, the problem isn’t the strategy — it’s that you’re not working with B2B or B2B2C specialists. We understand how to pull the right levers at the right time when selling to business buyers.
We’ve successfully worked with:
- C-suite, directors and decision-makers
- Procurement, sourcing and supply chain leaders
- Physicians and their patients
- CPG companies and their design teams
- Manufacturers and their quality engineers
- Logistics companies and their drivers
Let us show you how a specialized B2B approach can turn things around.
Integrated Marketing, Maximum Impact
Whether you’re looking to hire a digital marketing agency to support your current in-house marketing team or fill a gap, TDF specializes in delivering a multichannel strategy across a range of services.
When you work with us, we don’t just take orders — we become an extension of your team. Our unified approach ensures that every channel has consistent messaging and works together seamlessly to drive results:
Website Development:
Build a high-performing website that’s optimized for user experience and conversions.
Social Media Management:
Strengthen your presence and connect with your audience on the platforms they use most.
Account-Based Marketing (ABM):
Target high-value accounts with personalized, multi-channel campaigns designed to convert.
Perspectives
Read the latest thoughts from the TDF team!
See Our Certifications and Partnerships
Are you our next client?
We should talk!
We offer a full suite of digital marketing solutions that work together. If you’re tired of managing multiple agencies and paying for overlapping initiatives, we can help!
We specialize in working with small to mid-market businesses to generate leads and revenue with online strategies.
Let’s look at what’s working in your marketing program — and what’s not. Then we’ll help you select the right marketing initiatives that will move the needle.
Get in touch and let’s have a discussion!