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About Us


Why do people buy what they buy?

The Deciding Factor
We all have a reason — even if we can’t always put our finger on it. The key to effective marketing is identifying why — and it’s usually a combination of factors. At The Deciding Factor, Inc. we create and deliver marketing that verbally and visually connects people to the reasons they want to buy. After all, it’s the marketing that makes up minds.

Who We Serve
The Deciding Factor serves B2B and B2C companies throughout the United States. We are a 19-year-old integrated marketing firm located in the Cincinnati, Ohio area. Our size allows us to be nimble and flexible while providing a high level of marketing strategy and creativity to help our clients grow their businesses.

Brand and marketing strategy and development, brand identity and logo development, digital marketing, website development, social media consulting and implementation, public relations, sales collateral, advertising and event marketing.



Trips to Dewey's Pizza

Cups of coffee

Hours of Spotify

Mouse Clicks



Marketing That Makes Up Minds

Our team treats your business as if it is our own. We celebrate your wins and take on your emergencies with the energy and enthusiasm that you do to deliver strategic, compelling and truly integrated marketing.


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