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About Us


Why do people buy what they buy?

The Deciding Factor
We all have a reason — even if we can’t always put our finger on it. The key to effective marketing is identifying why — and it’s usually a combination of factors. At The Deciding Factor, Inc. we create and deliver marketing that verbally and visually connects people to the reasons they want to buy. After all, it’s the marketing that makes up minds.

Who We Serve
The Deciding Factor serves B2B and B2C companies throughout the United States. We are a 19-year-old integrated marketing firm located in the Cincinnati, Ohio area. Our size allows us to be nimble and flexible while providing a high level of marketing strategy and creativity to help our clients grow their businesses.

Brand and marketing strategy and development, brand identity and logo development, digital marketing, website development, social media consulting and implementation, public relations, sales collateral, advertising and event marketing.



Trips to Dewey's Pizza

Cups of coffee

Hours of Spotify

Mouse Clicks


Our Markets


By Category:



By Industry:

Consumer Goods:
Professional Services (Law, Consulting):

Restaurants, Hospitality & Entertainment:

Transportation & Logistics:


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Marketing That Makes Up Minds

Our team treats your business as if it is our own. We celebrate your wins and take on your emergencies with the energy and enthusiasm that you do to deliver strategic, compelling and truly integrated marketing.


  • The Deciding Factor team has the ability to understand technical information and translate it into clean, informative, and creative copy and design. They go the extra mile for their clients and are incredibly responsive to our needs.
    Jane PerryDevicor Medical Products
  • When we decided to develop a website, The Deciding Factor Team created a crisp, clean and professional website that immediately raised our profile as an industry leading manufacturer of precision machined components and assemblies.
    Ken MarvarVice President Sales, USM Precision Products
  • I want to thank each of you for your genuine partnership and friendship throughout all of our projects. This, along with your high quality output, has been an integral part to our success.
    David J. NanglePresident, The Harris Products Group
  • "The slippery slope of pro-bono is a dance. It’s a marriage of giving and receiving. But what The Deciding Factor gave to The Arts Alliance was a voice. Never strong armed into any idea, The Deciding Factor walked us through this process of growth and change. They gave us the chance to realize 'what speaks to us' about the future of our organization."
    Meredith RaffelExecutive Director, The Arts Alliance
  • The newsletter that The Deciding Factor developed for us is my favorite piece of our marketing. We consistently receive phone calls about it and are extremely proud every time it mails.
    Rick Doesburg Owner of Thornton Landscape
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