Contact us at 513.459.9064 or

Privacy Policy

This Privacy Policy describes what information we collect through this website and how this website will gather, share, and use that information. As used in this Privacy Policy, terms such as “THE DECIDING FACTOR,” “we,” and “our” refer to The Deciding Factor, Inc.. “You,” “your,” “user,” and similar terms refer to you the individual visiting or using this website, any person on whose behalf you are using or visiting this website, and any person or entity that has rights through you. You agree to follow and be bound by the terms of this Privacy Policy, including any changes to the Privacy Policy, by your use of the website. If you do not agree, you must not access, use, or download materials from this website.

Changes to Privacy Policy. We will post changes or updates to this Privacy Policy on this or a similar page of this website.

Scope of this Privacy Policy

This Privacy Policy applies only to information collected on or through the websites owned and operated by THE DECIDING FACTOR. This Privacy Policy does not apply to information collected by us offline or through any other means or by any third party, including through any link, content, or application that is accessible from or on our website.

Personal Information

Personal information is information that identifies you individually, such as your name, address, email address, social media account name, company name, birth date, medical device serial number, phone number, or other information that is specific to you. If this website permits you to register, create an account, make purchases, or take similar actions, and if you choose to take such actions, we will ask you to provide us with certain personal information about yourself. It is your choice whether you want to provide any personal information on this website. However, if you do not provide requested personal information, you may not be able to use all the features or functionalities of this website. Reviewing My Information. Access and Choice. If this website permits you to register or create an “account,” we will provide a button or link (“View My Account”) on which you can review and/or update your information.  Your Account page may also permit you to opt in or out of receiving various communications.

We will only share your personal information as indicated in this Privacy Policy and otherwise permitted by law. We may share or transfer your personal information if all or part of our business is sold, merged, dissolved, acquired, or subject to a similar transaction. We may share your personal information with third parties if we use those third parties to perform services for our business or on our behalf. These third-party services may include processing your order, receiving payment, or sending you an email message on our behalf. We may also use third parties to host or operate some of our websites or related computers and software applications. We may share your personal information with our subsidiaries and affiliates. We may share your personal information to comply with court order or other legal process or requirements or to protect the safety of you, members of the public, other users of this website, or any other person, or to protect our rights. In addition, we may share or use your information for any other business purposes upon our sole discretion. Depending on the features of this website, we may use personal information to track your activities / progress on and through this website, as well as your purchases made through this website or other transaction history. We may also use your personal information for:

  • Internal reports, based on personal information, relating to promotion, research, and website content;
  • Tracking website usage so we can improve site content and functionality;
  • Formulating personalized website access based on your site use and areas of interest;
  • Contacting you about our products or services or those of others that may be of interest to you;
  • Learning about our customers and markets;
  • Mandated reporting to government agencies such as the FDA.

Do Not Track Disclosure. This website does not monitor for or adjust any use of information as a result of so-called Do Not Track beacons or notices.

Non-Personal Information

Non-personal information is information that does not identify you individually. Non-personal information is information we collect from your computer, such as your web browser, the date and time of your website visit, the web domain from which you accessed our site, the number of visitors to the site, the pages viewed, and the length of time on the website.

We use non-personal information to collect general information about our site visitors. Because non-personal information does not identify you, we may use and share non-personal information without restriction. For example, and without limitation, non-personal information is used and is shared with third parties to:

  • Improve our products, services, and website content; generate information about site visitors so we can make this website more useful;
  • Personalize information and services when you return to our site.

Cookies and Data Collection

This website uses the first-party “cookies” only to track your return visits but not to identify you personally by name, email, or any other data. Cookies and similar tracking technologies (collectively, “cookies”) are small data files that are sent to your browser and placed on your computer’s hard drive when you visit a website.

Also, we use 3rd-party audience data such as interests, age range, gender and targeting data to better understand the behavior of our visitors and to work with companies that collect information about your online activities to provide advertising targeted to suit your interests and preferences. For example, you may see certain ads on other websites because we contract with 3rd parties to target our ads based on information we or they have collected, including information that was collected through automated means (such as cookies).

We use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our educational efforts. You can set your browser to accept or decline cookies. You do not have to accept cookies to use our website; however, some sections of our website may not work properly if you decline cookies.

Public Forums

This website, now or in the future, may include public forums such as message boards, bulletin boards, chat rooms, or similar activities where users of the website can communicate with one another. THIS PRIVACY POLICY DOES NOT PROTECT YOU WHEN YOU USE PUBLIC FORUMS OR PROVIDE INFORMATION (INCLUDING PERSONAL INFORMATION) ABOUT YOURSELF. You should be aware that any information shared in a public forum such as a message board, bulletin board, chat room, or other forum is public information and may be seen by third parties that do not adhere to our Privacy Policy. You should think carefully before disclosing any information in any public forum, including any forums on our website.

Social Media and Third-Party Platforms

Certain sections or functionalities on this website may permit you to choose to cross-post or share information on a third-party social media site or platform such as Facebook, Instagram, LinkedIn, Twitter, Google +, or other similar sites (collectively, “Social Media Sites”). THE DECIDING FACTOR does not own or control such Social Media Sites, and posting your information on Social Media Sites is subject to the third party’s privacy policy and other legal terms, which may or may not provide privacy protections you agree with. THE DECIDING FACTOR is not responsible for any act or omission of any Social Media Site, nor are we responsible for the consequences of your choosing to share your information on Social Media Sites.

The majority of the following third-party content and services that we have integrated into our website (e.g. analysis services, social media buttons) also work with the prescribed cookie technology or comparable tracking technologies. The integration of the following contents and services therefore requires the collection of device and user information by means of cookies by the providers named below.


We have also integrated “Facebook Pixel” of Facebook Inc. (“Facebook“) on our website. Similar to the way cookies work, Facebook Pixel allows us and Facebook to collect information about your user behavior on our website, classify you into interest groups (Custom Audience) and use this information to serve ads within the Facebook network that may be of interest based on your activities on our website.

With the help of Facebook Pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether you were redirected to our website after clicking on a Facebook ad (“conversion measurement”).

Subject to your consent in the cookie settings, we are jointly responsible for certain data processing operations (here: the collection of information by means of Facebook Pixel and transmission to Facebook) due to the integration of Facebook Pixel and have concluded a corresponding agreement with Facebook to this effect ( According to this agreement, you can, for example, address your data subject rights (e.g., information and deletion requests in connection with Facebook Pixel) directly to Facebook.

Please note that the joint responsibility with Facebook is limited only to the initial collection and transmission of your data in connection with the integration of Facebook Pixel. Insofar as Facebook carries out analyses for us on the basis of the Facebook Pixel data and provides us with aggregated reports, this processing is carried out by way of a commissioned data processing agreement which we have concluded with Facebook for these purposes (

You have the option of giving or withdrawing your consent for Facebook Pixel via our cookie settings at any time.

You can find more information on data protection at Facebook here;

Google Analytics

This website uses Google Analytics. The use includes the Universal Analytics operating mode and/or G4. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID and thus analyze a user’s activities across devices.

Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The data sent by us and linked to cookies, user IDs (e.g. user ID) or advertising IDs are automatically deleted after 24 months. The deletion of data whose retention period has been reached takes place automatically once a month. You can find more information on terms of use and data protection at or at

In addition to your cookie settings, you can also prevent the integration of cookies associated with the use of Google Analytics by setting your browser software accordingly. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the Opt-out cookies prevent the future collection of your data when visiting this website. To prevent collection by Universal Analytics across different devices, you must opt-out on all systems used.

Google Ads

This website uses Google Ads. Within the framework of Google Ads, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user has clicked on the ad and been redirected to this page. Each Google Ads client receives a different cookie. The cookies cannot be tracked through Google Ads customers’ websites. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

You have the option of giving or revoking your consent for Google conversion tracking via our cookie settings at any time.

You can find more information about Google Ads and Google Conversion Tracking in Google’s privacy policy:


On our website, we also integrate the cookie-based analysis service “Keap” from Infusion Software Inc., 1260 S. Spectrum Blvd Chandler, 85286 Arizona, USA (“Infusion“). The Keap statistics cookies allow us to measure and analyze the number of visitors and visitor flows on our website. This information in turn helps us to make necessary improvements to our website and improve performance.

For more information about the Keap analytics service and Infusion’s privacy practices, click here:

You can consent to the use of Keap and the associated integration of statistics cookies at any time or revoke our cookie settings.

As shown above, we first need your consent to collect this information, which you can give us in the cookie settings.

If we have your consent, your data will be processed downstream for a variety of purposes as set out below (e.g., fraud prevention, reach measurement, advertising). We base these downstream processing activities on our legitimate business interests, i.e., in order to:

  • design our website in a user- and interest-oriented manner;
  • run our website safely and in a business-like manner;
  • conduct public relations for our company and communicate with you; and
  • increase the reach of our company and our products

Recipients of Your Personal Data

In addition to the third parties named for the integration of cookies and third-party content and services, we have also involved external service providers in data processing who support us in the technical provision of the website and other services offered (e.g., operation and maintenance of our website; e-mail marketing).

Taking into account our obligations under data protection law, we have concluded corresponding agreements with these recipients which serve to protect your personal data.

In addition, the personal data concerning you will be passed on to public authorities and other recipients who are entitled to receive this information on the basis of statutory provisions (e.g., tax authorities, tax advisors, law enforcement agencies, legal counsel).

Children’s Privacy

We are committed to protecting the privacy of children. CHILDREN UNDER 13 ARE NOT PERMITTED TO USE THIS WEBSITE. We ask that children between the age of 13 and 18 obtain the permission of their parent or guardian before viewing our website. If you think that a child has provided us with personal information, please contact us. We will use reasonable efforts to delete this information. We are not liable for any unauthorized use of this website by minors.

Links to Other Websites

This Privacy Policy only applies to this website and does not apply to websites of other organizations to which this site links. These links are provided for your convenience. These sites may send their own cookies to you, and may collect and use data in ways that THE DECIDING FACTOR would not. Please note that we are not responsible for the privacy practices of those third-party websites. We encourage you to review the privacy policy for each website you visit once you leave our website.


We take a number of steps to protect against the loss and misuse of the information under our control. Please keep in mind that no Internet transmission is 100% secure. Any information you send to or from this site may not be completely secure, and you do so at your own risk. We are not responsible or liable for the illegal acts, such as hacking, by third parties.

Contact Us

If you have any questions or comments about this Privacy Policy or if you want to review or revise the personal information you may have provided, please mail us.

Name and contact details of the persons responsible:

The Deciding Factor, Inc.

5155 Financial Way, Suite 9, Mason, OH 45040


(513) 548-4059