Marketing Technology — Sparking Creativity and Innovation

How do you stay ahead in today’s competitive marketplace? Deliver your marketing strategy and messaging through digital platforms, of course.

But where do you start?

The Deciding Factor creates custom digital strategies with your customer and their journey as the primary focus. We don’t use a cookie-cutter approach!

Here are just a few of the many digital marketing initiatives and technology tools we use to create content, optimize your brand and generate new leads.

Analysis and Planning

At the very beginning our relationship, we review and analyze your data. What’s been successful for you in the past? What’s your website traffic telling us? How are your customers responding to current initiatives? We then use that data to learn from your prior experience, build on it and take you to the next level.

Website Optimization

The entry point with most clients is a new or updated website. The Deciding Factor will optimize your website presence and ensure it is integrated with other marketing initiatives to create a seamless customer journey. Integrating your content, digital advertising, e-mail nurturing and social media, is critical to success.

Content Development

Meaningful, helpful and professionally written content is the way to stand out. You can connect and engage with your target audience, generate leads and give your brand a human element. But your content has to be digitally optimized. Tell your brand story by having our brand journalists create thought leadership for your company.

Social Reputation

Do you want to convey expertise and be seen as a thought leader in your industry? Do you want to interact with followers and respond to comments and criticism? We can handle that! We build your brand identity by creating a branded, robust social media presence across multiple platforms. Facebook, Twitter, Instagram, LinkedIn, YouTube — we target and engage existing customers and new audiences by using insightful and informative posts, graphics, videos and more!

Search Campaigns

We start with paid search, retargeting, display advertising and paid social. Our meticulously crafted ads and thoughtful audience-targeting strategies convert your advertising into lead generation engines. With A/B testing strategies, we uncover what drives your audience to action. We make data-driven decisions to optimize your campaigns and maximize your return on investment.

Search Engine Optimization (SEO)

We stay on top of SEO to help you stay visible. The Deciding Factor can make your websites even more robust with on-page SEO best practices, content creation strategies and backend techniques. We utilize powerful SEO optimization plug-ins and platforms like Yoast and SEMRush. We also take control of your search results by claiming Google My Business, Bing Places for Business, Yelp for Business and more.

Marketing Automation

Your content needs to stand out among all the spam and daily grind. But it’s not just about getting people to open your email — you want click-thrus and conversions! The Deciding Factor specializes in programs that nurture customers where they are with the information they need when they need it. We utilize a variety of platforms — including Keap, Marketo, Marketing Cloud, HubSpot, GetResponse, Constant Contact and many others — to provide a breadth and depth of automation options.

Reporting

Today’s marketing is all about the data. You need to be able to report back to internal stakeholders with evidence that campaigns are working. Justify your budgets and guarantee a return on investment (ROI) by offering in-depth analytics. We use tools to collect real-time data and provide you with insightful customizable reports and dashboards – collect data using G4, Google Tag Manager and social metrics and serve up results with Tableau, Data Studio, Power BI or others. We find actionable insights.

The variety of choices and options can be overwhelming. The Deciding Factor’s team of marketing experts can help you strategize, set goals and guide you in the right direction!

Marketing Technology