DesignRush Interview: Mid-Sized Businesses Can Do Better Marketing Without Spending More

Mid-sized businesses face several barriers to competing effectively. Optimizing within your budget, brand visibility and a strong digital presence are good starts to create a foundation for growth. The next step is to find the right partner.

The Deciding Factor (TDF) wants to be your partner. Read our interview with DesignRush to explore how aligning your marketing metrics, tech and campaigns drives growth.

Winning Through Strategy and Integration

DesignRush is a comprehensive online platform serves as a trusted resource for businesses looking for marketing services.

TDF’s President Karen Meyers Holzer and Director of Marketing Technology Karen Vance sat down with DesignRush to discuss the value of tracking the right metrics, integration of marketing channels and systems, and challenges that mid-sized companies face.

The key takeaways from the interview include:

  • Strategy and integration, not bigger budgets, are the deciding factors for mid-sized businesses to outcompete larger rivals.
  • One packaging manufacturer broke its quarterly revenue record after adopting a unified CRM and marketing automation system.
  • Clear audience targeting, consistent messaging and data-driven testing help mid-sized firms scale efficiently without overspending.

Work With a People-First Agency

Are you exploring marketing solutions to reach your audience effectively? Our role as digital experts is to provide you with the right combination of strategy and tactics to make your customers pick you in a crowded and noisy marketplace.

Contact us to discuss how we can build your organization’s brand presence across integrated marketing channels.

Are you our next client?

We should talk!

 

We offer a full suite of digital marketing solutions that work together. If you’re tired of managing multiple agencies and paying for overlapping initiatives, we can help!

We specialize in working with small to mid-market businesses to generate leads and revenue with online strategies.

Let’s look at what’s working in your marketing program – and what’s not. Then we’ll help you select the right marketing initiatives that will move the needle.

Get in touch and let’s have a discussion!

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