About Us
A digital marketing agency that markets the intangible
What We Do
Based in the Midwest, The Deciding Factor is committed to growing B2B and B2C companies throughout the United States and around the world. For almost 25 years, we’ve partnered with innovators who grasp the impact of seamlessly integrating data, technology and creativity.
Who We Work With
Our clients are from a wide spectrum of industries. The thing that connects them is that they have a complicated product or service and need to communicate their value proposition to multiple personas.
Our Tagline
Since the beginning, The Deciding Factor’s tagline has been: Marketing That Makes Up Minds. This is more than a good description of how marketing works. It is the essence of what we do. Our role as digital experts is to provide you with the right combination of strategy and tactics to solve your problems and make your customers pick you — in a crowded and noisy marketplace.
Why Work With Us
The best way to grow your brand? Work with a full-service marketing agency partner. It’ll transform your experience and get you the results you’ve been missing.
When you work with separate marketing vendors it’s like taking your car to individual shops for timing belts, brake systems, radiators and hoses, alternators or water pumps. They may be great at their one area of expertise, but how do you know it will all work together and the car will run?
Take TDF for a test drive. Our role is to translate your brand’s vision into powerful stories, engaging experiences and enduring relationships. You dream it; we build it.
Trips to Starbucks
Smarties eaten
Hours of Spotify
Slack GIFS Sent
Are you our next client?
We should talk!
We offer a full suite of digital marketing solutions that work together. If you’re tired of managing multiple agencies and paying for overlapping initiatives, we can help!
We specialize in working with small to mid-market businesses to generate leads and revenue with online strategies.
Let’s look at what’s working in your marketing program — and what’s not. Then we’ll help you select the right marketing initiatives that will move the needle.
Get in touch and let’s have a discussion!