Articles & Whitepapers
Looking for a deep dive into today’s marketing landscape? You’ve arrived at The Deciding Factor’s collection of valuable publications on the digital world.
Read our articles and whitepapers to get insights from industry veterans on the latest trends and strategic guidance. You’ll see how we lead with thoughtful, provocative and professionally written and designed content.
Unlock Insights and Engage Customers with Account-Based Marketing for B2B
Traditional B2B marketing methods sometimes fall short by casting too wide of a net. How can you flip your marketing funnel on its head? Account-Based
Toddlers love to ask ‘Why?’ Marketers should too
Sometimes it helps to channel your inner toddler – especially when you’re trying to tell a story. Toddlers don’t mess around when they want to
5 Mistakes You’re Making in Your Search Campaign
Properly executed pay-per-click (PPC) search campaigns can increase your exposure, financial success and brand recognition. But search campaigns can be tricky and frustrating! Companies start
Enhancing Marketing Copy with AI-Based Writing Tools
Artificial intelligence (AI) is no longer science fiction. AI writing tools can produce surprisingly convincing copy. But will AI ever replace good old-fashioned copywriters? At
The Importance of CRMs for Your Organization’s Marketing Efforts
How can your digital marketing team fulfill client needs and wants? You can foresee potential challenges and foster mutually-beneficially relationships by utilizing the right customer
Driving Content: Valuable, Relevant and Consistent
Should I be on Facebook or Twitter? Do I need a blog? What would I do with a White Paper? These are questions we’re used