Articles & Whitepapers
Looking for a deep dive into today’s marketing landscape? You’ve arrived at The Deciding Factor’s collection of valuable publications on the digital world.
Read our articles and whitepapers to get insights from industry veterans on the latest trends and strategic guidance. You’ll see how we lead with thoughtful, provocative and professionally written and designed content.

Website That Connects Conservation with Community Participation
Industry Nonprofit | Environmental Conservation Campaign Components Website Strategy | Website Design and Development | Information Architecture | Copywriting | SEO Keyword Research | Interactive

Award-Winning Website Empowers Beyond Limits Rehabilitation to Reach Patients
Industry Healthcare | Rehabilitation Services | Outpatient Therapy Campaign Components Website Development | Content Strategy | User Experience | SEO Book A meeting “The Deciding

TDF Builds Mission-Focused Website for High Water Mark
Industry Civil Engineering | Water Resources | Litigation Support Campaign Components Website Development | Content Strategy | Technical Copywriting | SEO | User Experience Book

Building a Calming Digital Home for Pediatric Mental Health Care
Industry Healthcare | Pediatrics | Telehealth Campaign Components Brand Identity and Strategy | Logo Design | Website Design and Development | Healthcare Copywriting | Website

Turning Expertise into an Engaging, Results-Driven Social Presence
Industry Retail Deduction Recovery | Compliance Management Campaign Components Social Media Strategy | Editorial Planning | Copywriting | Creative Design | Analytics Book A meeting

Marketing for Regulated Industries Requires More Than Creativity
Marketing in regulated industries requires walking a very fine line. Your content needs to educate, persuade and build trust. But one poorly worded sentence can