DesignRush Interview: Mid-Sized Businesses Can Do Better Marketing Without Spending More
Mid-sized businesses face several barriers to competing effectively. Optimizing within your budget, brand visibility and a strong digital presence are good starts to create a foundation for growth. The next step is to find the right partner. The Deciding Factor (TDF) wants to be your partner. Read our interview with DesignRush to explore how aligning […]
Creating Customer Journeys That Put People First
What does it mean to create people-first Customer Journeys? TDF has made this a hallmark of our marketing strategies.
Nashville Tourism Company Enhances Brand Presence
Campaign Components Email | Social Media | SEO | Website | Branding A leading provider of transportation and tourism services in Nashville, Tenn., wanted to increase bookings across all service lines. The focus would include sightseeing tours, charter services, black car/limousine transport and airport shuttles. The goal was to enhance the brand presence to raise […]
TDF Supports Medical Device Company’s Expansion into the United States
Campaign Components Brand Identity & Strategy | Search & Social Advertising | Email Marketing & Automation | Website Development | Social Media Management | Content Marketing & SEO | Marketing Technology | Analytics & Reporting A pioneering medical device company received FDA approval in 2018 for their bronchoscopic treatment for patients with severe COPD/emphysema. The […]
Medical Device Company’s Campaign to Raise Awareness About PAD
Campaign Components Brand Identity & Strategy | Search & Social Advertising | Email Marketing & Automation | Website Development | Social Media Management | Content Marketing & SEO | Marketing Technology | Analytics & Reporting A medical device manufacturer launched a peripheral artery disease (PAD) public awareness and patient advocacy program to encourage early screening […]
The Deciding Factor Recognized by DesignRush for Excellence in Digital Marketing
The Deciding Factor is proud to announce that DesignRush has named us one of the “Best Marketing & Advertising Agencies to Hire in 2025.” This prestigious recognition highlights our commitment to strategic, data-driven marketing solutions that drive real results for our clients. Find Out More About the Recognition DesignRush Connects Brands and Agencies DesignRush is […]
We’re Excited to Announce Our New Brand!
Let’s face it — the marketing world is buzzing with new trends and technologies. AI, app and website development, the proliferation of marketing platforms, immersive and interactive experiences — we live in a digital-first world. The Deciding Factor knows when it’s time to shake things up! Our marketing agency is thrilled to announce a complete […]
Emerging 2025 Marketing Trends
2025 has arrived! With each new year comes change, and that includes marketing. The Deciding Factor stays ahead of those changes for you. We keep our ears to the ground so we can guide you toward effective growth strategies. 8 Marketing Trends We’ll Be Watching Let’s explore the key marketing trends set to shape 2025. […]
Unlock Insights and Engage Customers with Account-Based Marketing for B2B
Traditional B2B marketing methods sometimes fall short by casting too wide of a net. How can you flip your marketing funnel on its head? Account-Based Marketing (ABM) is a powerful way for businesses to grow smarter by focusing on high-value prospects and existing relationships. Aligning Sales and Marketing for Success ABM prioritizes identifying and nurturing […]
Toddlers love to ask ‘Why?’ Marketers should too
Sometimes it helps to channel your inner toddler – especially when you’re trying to tell a story. Toddlers don’t mess around when they want to know something. They understand the power of Why. If you’ve ever tried to have a conversation with a 3-year-old, you know what I mean. The Whys come rapid fire. Why […]