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Do Marketers Need to Be Cybersecurity Experts Too?
A cybersecurity understanding of the greater depth and responsibility of today’s technology-powered marketing is critical.
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How to Write an Engaging Social Media Post
What is an ideal character length for a social media post? What are some best practices of when to…
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TDF Welcomes Kylie McCalmont – Our Content Development Summer Intern
Kylie McCalmont created content for our clients while she worked as a summer intern at TDF in 2018.
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Get GDPR Compliant – Now
GDPR compliance requires businesses to comply with stricter rules and privacy measures.
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Brand Color and Emotion – What Are You Trying to Say?
While the basics and the relationship between color and brand are informational and important, personality is key.
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Deciding Factor becomes Infusionsoft Certified Partner
We are thrilled to announce we are teaming up with Infusionsoft to Help Businesses Succeed. As an Infusionsoft Certified...
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Color & Brand – What’s the Relationship?
Color evokes emotion and draws on instinct. Capitalize on this and get an emotional response a strategically sound brand…
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The Color Wheel – What’s the Big Deal?
The history of color wheel and a description of color basics: color science and color theory and how color…
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Google Did Away with PageRank: Now What?
Google has been signaling for years that their PageRank scores would go away. That industry buzz became a reality…
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Lessons in Team Building from a Dinosaur
What started out as a fun way for The Deciding Factor staff to pass the time when our Internet…
