Big Things Start With Small Conversations
Book a Marketing Strategy Session with The Deciding Factor
Does your marketing feel unclear, disconnected or stuck? Sometimes you just need an outside perspective.
Book a 30-minute industrial/manufacturing marketing strategy session with The Deciding Factor. You’ll meet directly with senior strategists Karen Meyers Holzer (CEO) and Karen Vance (COO). From brand to data analytics, we’ll talk through your business goals, your current marketing efforts and help you identify where opportunities exist.
Marketing Team Focused on Manufacturing & Related Sectors
The Deciding Factor is a full-service, integrated marketing agency. We have more than 20 years of experience helping manufacturers, OEMs and component suppliers clarify their message and strengthen decision-making.
We bring together:
Brand strategy and messaging development
Website design and user experience
Content marketing, SEO and AI optimization
Digital advertising and campaign execution
Marketing technology, automation and analytics
Our approach is built to connect strategy, creativity and technology. We’ll ensure your marketing works as one system, not a collection of disconnected efforts.
Our Mission & Philosophy
We believe marketing should create clarity. We approach this concept in several ways:
Translating complex ideas into messaging people understand
Designing journeys that guide decisions and not just clicks
Using data and AI responsibly to support human insight, not replace it
We know AI is changing how people search, evaluate and choose. We help you bridge that gap by bringing together human-centered strategy with the tools that make your marketing more effective, scalable and efficient.
Manufacturing Industry Expertise
We work with organizations where marketing is rarely simple. Our team has collaborated with internal stakeholders for projects ranging from investor and board relations to demand and lead generation. We’ve built entire revenue operations for complex B2B sales environments.
Here’s a sample of the services and products we’ve marketed:
- Packaging and shipping solutions for automotive, aerospace
- Metrology and quality assurance equipment
- CNC, manufacturing automation and robotics
- Consumer-facing packaging, labels and printing for CPG, food, beverage and pharma
- Building and construction materials, including heavy machinery and infrastructure
- Software as a Service (SaaS), managed IT and technology consulting services that provide solutions for companies across the sector in AI, HR, Finance and ERP
Whatever your connection to manufacturing and industrial products, we help you make sense of what’s working in your marketing, what’s not and what comes next.
What Our Clients Say
See what real clients have to say about their experience with The Deciding Factor.
We wanted to refresh our online presence to reach new potential customers, but we only had salespeople relying on spreadsheets and didn’t know much about marketing. We reached out to The Deciding Factor to develop a multi-channel marketing strategy, hoping to generate at least five new leads per month. In just a year our website has grown from less than 100 visitors a week to over 1,000 and we recently closed our largest single month for sales ever! We’re grateful for TDF’s hard work and friendship.
Pleasure to work with The Deciding Factor. Very knowledgeable and responsive. They were able to leverage lessons learned from other clients and use them to get our marketing team up and running quickly and help us quickly get processes in place. Highly recommend.
Your Marketing Strategy Session
Think of your meeting with Karen and Karen (you can call them K2 if you want) not as a sales pitch but as a working session.
We’ll cover:
- Your current marketing strategy and challenges
- Messaging clarity and alignment across channels
- Opportunities you may not be leveraging yet
- How (and if) AI fits into your marketing approach
Come with questions! You might ask:
- Are we using the right tools and technologies?
- Are we falling behind with AI or using it the wrong way?
- How do we stay authentic and people-first while becoming more efficient?
We’ll help you take those questions from philosophy to practice.
What’s Next
- Book a time that works for you
- Join a 30-minute session with our senior strategists
- Walk away with clarity and at least one actionable next step
