We’re Excited to Announce Our New Brand!

Let’s face it — the marketing world is buzzing with new trends and technologies. AI, app and website development, the proliferation of marketing platforms, immersive and interactive experiences — we live in a digital-first world. The Deciding Factor knows when it’s time to shake things up! Our marketing agency is thrilled to announce a complete […]

5 Mistakes You’re Making in Your Search Campaign

Properly executed pay-per-click (PPC) search campaigns can increase your exposure, financial success and brand recognition. But search campaigns can be tricky and frustrating! Companies start out with ambitious marketing strategies but see little return on investment (ROI). Every marketer has been there — staring at low conversion rates, hoping for a miracle. But don’t give […]