The Deciding Factor believes that successful digital marketing is rooted in prioritizing people. That may not be the sexy thing to say or what you’d expect from a technology-forward, data-driven digital marketing firm. But if marketing isn’t intended for real human beings, what’s the point?
At TDF, we know that data and technology are powerful tools — but only when they serve the needs, emotions and experiences of real people. Marketing that prioritizes genuine human connections isn’t just ethical; it’s effective. Our clients and the communities they serve with products and services give meaning to our work.
We start any project by asking, “Who?”
And the most challenging part of this is that there is no single answer. Putting people first means recognizing that audience segmentation is mission critical. Grouping people together based on what they have in common and customizing messaging so it resonates and drives meaningful engagement — that’s good marketing, but it’s often overlooked in the flurry of fast-moving marketing projects.
No single marketing project or tactic is ever built in a vacuum. We believe in understanding our customers’ people and their journey — whether we’re working on a fully integrated, omni-channel marketing program or single tactical execution. How that project fits into the Customer Journey is just as important as the objectives of that single project.
When clients come to us looking to authentically understand their customers, we leverage all our expertise and technology tools. First, we document the customer journey as it is, then we define the pathway you want it to be and identify the marketing, sales and customer service opportunities that will help you deliver on your brand promise.
Our approach to journey-building is intentional. We design custom-tailored experiences with a people-first mindset. We keep our focus on:
The digital landscape is always evolving — but our mission remains constant. We create pathways that prioritize authentic connections over fleeting interactions for our clients. When you’re looking for a marketing team to help you craft a compelling and effective customer journey and then deliver it with exciting content, personalized email campaigns, dynamic ads, engaging social media and intuitive website experiences, TDF is here to ensure every touchpoint reflects the value of your brand essence.
Putting people first in every aspect of digital journey-building is not just a strategy at The Deciding Factor. We understand that behind every click, like and purchase is a person.
Our commitment to you drives us to deliver more than just results. We are driven to create experiences that matter.
