The Deciding Factor logo and tagline: Marketing that makes up minds.

Get Your Free SEO/AEO Audit

Take Control of How You Show Up in AI Answers

Our experts can show you how to improve your company’s visibility in search results and AI answers.

  • How your content performs in traditional search
  • How AI interprets and presents your brand
  • How your messaging compares to competitors
  • How all of it connects to your broader marketing strategy
  • How you can put people first in your customer journey, even in the age of AI

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  1. Request your audit
  2. Complete a short questionnaire
  3. We analyze your search and AI visibility
  4. Join us for a 30-minute strategy session

Your Report is Built Around

Keyword visibility (what you rank for today)

AI query visibility (what you’re mentioned or cited in)

Buyer prompts (what your audience is asking AI)

Competitor positioning (who shows up instead of you)

Content gaps (what’s missing or misaligned)

SEO focuses on ranking in search engines. AEO (Answer Engine Optimization) focuses on being selected or cited in AI-generated answers on AI platforms, such as ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overview. Both tactics are now essential.

The debate is still unsettled. You’ll get different answers from different sources, ranging from they are the same thing to they are distinctly different strategies. Our perspective is that our goal is to optimize for the engine. In this case, ChatGPT, Perplexity, Claude, Gemini, Google’s AI Overview, and AI voice assistants like Siri and Alexa. Your online presence should support those platforms delivering results that:

  • Provide reputational reinforcement and positive sentiment about your company and products
  • Make you visible when people use these platforms as a research tool
  • Use your authoritative content to answer technical questions and position your company as a thought leader

Some pundits separate these objectives into the two different acronyms. No matter what you call it, it’s a group of strategies that target the same mechanisms for interacting with your content, and our team is dedicated to working holistically across your content strategy to achieve all these goals.

Because buyers are increasingly using AI tools to evaluate options. If you’re not mentioned or recommended, you’re not part of the conversation.

You can, but most tools provide data without interpretation. The real value comes from understanding what to do with that data, prioritizing and taking the next steps to improve your online visibility.

You can in any place in your AI adoption journey, from AI curious to AI expert. In fact, the audit and consultation can be a valuable step for teams trying to figure out how AI visibility is affecting their business and where AI usage fits into their marketing strategy.

SEO and AEO don’t operate in isolation. They are simply tactics in the toolbox that are central to understanding the connections between your messaging, your content, your brand and your broader marketing strategy.

What Our Clients Say

“We wanted to refresh our online presence to reach new potential customers, but we only had salespeople relying on spreadsheets and didn’t know much about marketing. We reached out to The Deciding Factor to develop a multi-channel marketing strategy, hoping to generate at least five new leads per month. In just a year our website has grown from less than 100 visitors a week to over 1,000 and we recently closed our largest single month for sales ever! We’re grateful for TDF’s hard work and friendship.”

— Trey DeHart, Owner, VP of Sales, Pro-Form Custom Packaging

“Pleasure to work with The Deciding Factor. Very knowledgeable and responsive. They were able to leverage lessons learned from other clients and use them to get our marketing team up and running quickly and help us quickly get processes in place. Highly recommend.”

— William Ryan Hunt, Director of Marketing, Keona Health

See Our Certifications and Partnerships

Expertise.com Cincinnati social media marketing award for The Deciding Factor, 2022.
Google Partner badge showcasing The Deciding Factor’s certifications and marketing partnerships.
The Deciding Factor's Microsoft Advertising Partner badge for 2025, showcasing marketing expertise and certifications.
WP Engine Agency Partner Member badge showcasing The Deciding Factor's certifications and partnerships.
Data-driven marketing strategy and insights for B2B and B2C growth with The Deciding Factor agency.
Godaddy Pro Plus badge showcasing The Deciding Factor's certifications and partnerships.
AccessiBe logo showcasing marketing certifications and partnerships for The Deciding Factor agency.
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