Our Process:
We Build Journeys
Whether you work with The Deciding Factor on a single project or a comprehensive marketing program, we follow the same process:
Discovery:
Gather the Supplies
Every great journey starts with the right supplies, and in marketing, that means understanding the foundation of your business.
We begin by exploring your objectives:
- What are your business goals?
- What do you want to achieve with marketing?
- Why should your customers care?
We’ll dive into your past marketing efforts, taking a look at what’s worked and what hasn’t. Our team will review existing assets, uncover insights on your ideal customer and identify gaps.
By gathering these insights, we can create a targeted, custom approach that aligns with your brand’s purpose and positions your project or program for meaningful engagement.
Strategy:
Building the Roadmap
With a clear understanding of your needs, we build a strategic roadmap to get you where you want to go. This step includes defining the functional areas of your program based on your budget, goals and audience preferences.
From audience segmentation to tailored messaging, we set the course to reach your target audience effectively. We establish a metric-driven approach, creating an analytics plan that will guide our progress. This involves collecting data, distinguishing between vanity metrics and true engagement indicators and translating these insights into actionable next steps.
With a solid strategy in place, we have a well-defined path forward, grounded in data and designed for measurable impact.
Execution:
Construction
Now it’s time to bring the plan to life. Execution encompasses all the creative elements that make your brand stand out. Our team of designers, programmers and copywriters collaborate to craft compelling visuals, effective digital experiences and powerful stories.
Each component — creative, programming, design and copy — is carefully built to communicate your brand with clarity and appeal, driving engagement and interest across platforms.
Integrations:
Connecting the Street Lights
Technology and data are the glue that hold your marketing efforts together. We implement key integrations to streamline your campaigns, choosing marketing technology platforms that best support your goals.
This may include enhanced conversion tracking, closing the data loop and using AI to refine and optimize customer targeting. By embedding the right technologies, we ensure your marketing efforts remain agile and responsive, able to grow alongside your brand’s ambitions.
Launch:
Starting the Journey
Once everything is in place, we launch your campaign with a focus on quality. We closely monitor the launch to ensure every component performs as intended, fine-tuning as needed.
If we’re launching a single project or campaign, it’s time to celebrate. For clients where we work continuously on multiple programs, every launch is an opportunity for business growth, setting the stage for continuous improvement and long-term success.
Optimization:
Seeking the Straight Paths
The journey doesn’t end at launch; it’s an ongoing process of optimization. We believe in the power of creativity and data-driven decision-making to refine your campaigns over time.
Through A/B testing, creative adjustments and analysis of performance data, we continuously improve and adapt your marketing. This commitment to optimization ensures your campaigns stay fresh, effective and aligned with your evolving business goals.
Are you our next client?
We should talk!
We offer a full suite of digital marketing solutions that work together. If you’re tired of managing multiple agencies and paying for overlapping initiatives, we can help!
We specialize in working with small to mid-market businesses to generate leads and revenue with online strategies.
Let’s look at what’s working in your marketing program — and what’s not. Then we’ll help you select the right marketing initiatives that will move the needle.
Get in touch and let’s have a discussion!