Our Process
We Put the Pieces Together
Whether you work with The Deciding Factor on a single project or a comprehensive marketing program, we follow the same process:
Step 1
Discovery:
We start by listening.
Before we create, we learn. Through stakeholder interviews, research, and workshops, we uncover the insights that matter—about your audience, your goals, and what sets you apart.
Step 2
Strategy:
Big picture meets focused plan.
We turn insights into action by mapping a strategy that connects your story to your audience’s needs. Clear messaging, channel strategy, creative direction—this is the blueprint for impact.
Step 3
Execution:
Ideas come to life.
Now it’s go time. Our team of designers, writers, marketers, and developers brings the plan to life with compelling creative, thoughtful content, and smart technology—on time and on target.
Step 4
Integrations:
Tech, tools & teams working together.
We connect the dots—linking your platforms, automating where it counts, and making sure everything runs smoothly behind the scenes. Because great marketing should feel effortless (even when it’s not).
Step 5
Launch:
Your moment, made meaningful.
When it’s time to launch, we’ve got every detail covered—from timelines and training to press, posts, and pixels. We help you show up strong, aligned, and ready to make an impression.
Step 6
Optimization:
Because marketing is never one-and-done.
After launch, we monitor, measure, and refine. What’s working? What’s next? From analytics to A/B testing, we keep improving—so you keep growing.
Discovery
We start by listening.
Before we create, we learn. Through stakeholder interviews, research, and workshops, we uncover the insights that matter—about your audience, your goals, and what sets you apart.
Strategy
Big picture meets focused plan.
We turn insights into action by mapping a strategy that connects your story to your audience’s needs. Clear messaging, channel strategy, creative direction—this is the blueprint for impact.
Execution
Ideas come to life.
Now it’s go time. Our team of designers, writers, marketers, and developers brings the plan to life with compelling creative, thoughtful content, and smart technology—on time and on target.
Integration
Tech, tools & teams working together.
We connect the dots—linking your platforms, automating where it counts, and making sure everything runs smoothly behind the scenes. Because great marketing should feel effortless (even when it’s not).
Launch
Your moment, made meaningful.
When it’s time to launch, we’ve got every detail covered—from timelines and training to press, posts, and pixels. We help you show up strong, aligned, and ready to make an impression.
Optimization
Because marketing
is never one-and-done.
After launch, we monitor, measure, and refine. What’s working? What’s next? From analytics to A/B testing, we keep improving—so you keep growing.
Our Promise
You won’t just get a deliverable. You’ll get a partner who’s invested in your success. We’re here to ask the smart questions, sweat the details, and help you turn complexity into clarity—at every stage of the process.
Read more about how we use technology in our processes
Are you our next client?
We should talk!
We offer a full suite of digital marketing solutions that work together. If you’re tired of managing multiple agencies and paying for overlapping initiatives, we can help!
We specialize in working with small to mid-market businesses to generate leads and revenue with online strategies.
Let’s look at what’s working in your marketing program — and what’s not. Then we’ll help you select the right marketing initiatives that will move the needle.
Get in touch and let’s have a discussion!