We’re Excited to Announce Our New Brand!

Let’s face it — the marketing world is buzzing with new trends and technologies. AI, app and website development, the proliferation of marketing platforms, immersive and interactive experiences — we live in a digital-first world.

The Deciding Factor knows when it’s time to shake things up! Our marketing agency is thrilled to announce a complete rebranding.

Why the Change — and Why Now?

We want to ensure our brand embodies our forward-thinking approach to marketing.

As our fearless leader, owner and President Karen Meyers Holzer, puts it, “We want to redefine how we connect with and help our clients in an ever-evolving marketplace. Every element of our rebranding demonstrates our commitment to our values and mission.”

Wait and see how we use fresh eyes to break free from the ordinary so our clients can do the same. Think fresh logo, revamped website, sleek letterhead and a modern vibe that reflects our clients.

Here’s What to Expect

We’ve also refreshed our Core Values!

TDF’s Core Values shape how we work and enable us to craft innovative, effective solutions tailored to our clients’ missions. Our culture empowers our team to be responsive, adaptable and results-focused, ensuring we can accelerate timelines and deliver exceptional outcomes.

  1. Pursuit of Knowledge: We are relentless in our desire to learn and grow, emphasizing personal and professional development for our team as well as using data insights and on-going industry education to inform our strategies and drive success.
  2. Adaptability: We approach every challenge with flexibility and a problem-solving mindset, ensuring we meet the evolving needs of our clients.
  3. Empathy: We listen first and design campaigns that reflect the unique stories and experiences of the people we aim to reach.
  4. Collaboration: We thrive on teamwork — internally and with our clients — because we believe that shared goals and the combination of ideas from multiple viewpoints lead to shared success.

Let’s Embrace the Future Together!

What’s next for The Deciding Factor? Buckle up!

Our fresh identity is just the beginning.

“Our rebranding is a journey, not a destination,” says Karen. “We’re excited to explore new avenues, deepen our client relationships and ultimately enhance our customers’ impacts in their industries.”

Experience the New Us

We encourage you to spend some time on our new website and follow us on social media. Contact us to see how The Deciding Factor can help tell the story of your business.

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Are you our next client?

We should talk!

 

We offer a full suite of digital marketing solutions that work together. If you’re tired of managing multiple agencies and paying for overlapping initiatives, we can help!

We specialize in working with small to mid-market businesses to generate leads and revenue with online strategies.

Let’s look at what’s working in your marketing program – and what’s not. Then we’ll help you select the right marketing initiatives that will move the needle.

Get in touch and let’s have a discussion!

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