TDF Elevates Tech Consultant’s Brand Authority and Lead Nurturing

Two women analyzing data on a tablet, illustrating CRM insights and customer journey design.

Industry Technology Consulting Campaign Components Social Media Management | Content Marketing | Email Marketing & Automation Book A meeting This global leader in software consulting and AI solutions delivers custom software development, performance engineering and managed services for enterprise organizations. The company partnered with The Deciding Factor (TDF) digital marketing agency to help accelerate its […]

Demonstrating Technical Expertise with Content Marketing & Branding

Automated manufacturing process and robotic arm inspecting car door, illustrating technical expertise in manufacturing marketing.

Campaign Components Brand Identity & Strategy | Search & Social Advertising | Email Marketing & Automation | Content Marketing & SEO | Marketing Technology | Analytics & Reporting A global leader in metrology and inspection technologies wanted to enhance its content marketing strategy to drive lead generation, targeting engineers, operations managers, and technicians. Book A […]

Driving Content: Valuable, Relevant and Consistent

Driving Content

Should I be on Facebook or Twitter? Do I need a blog? What would I do with a White Paper? These are questions we’re used to hearing, and when our clients and prospects ask us them, we usually hear a bit of fear and cynicism in their voices. They’ve read somewhere about the importance of […]

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