Color & Brand – What’s the Relationship?
Color evokes emotion and draws on instinct. Capitalize on this and get an emotional response a strategically sound brand…
The Color Wheel – What’s the Big Deal?
The history of color wheel and a description of color basics: color science and color theory and how color…
When it Comes to Graphic Design, Less is Always More
Great graphic design comprises visually stimulating color, shape, typography and negative, or white, space.
Pixels and Points — The Difference Between Raster and Vector Graphics
With art one must decide between pixels and points created by design software for the image that is best…
To Space or Not to Space: One or Two Spaces After a Period?
The Deciding Factor has team members weigh in on the debate about one or two spaces after a period.