Campaign Components
Brand Identity & Strategy | Search & Social Advertising | Email Marketing & Automation | Content Marketing & SEO | Marketing Technology | Analytics & Reporting
A manufacturer of custom packaging solutions and thermoformed component parts needed a multi-channel strategy as their first foray into professional marketing. TDF developed a strategic approach to enhance the brand, create compelling narratives and reach new customers with digital advertising and social media.
Business Goals and Challenges
As part of the company’s succession planning into a second generation of the family-owned business, the leadership initiated a robust and professional marketing strategy and execution.
With modest upfront goals – just five new online leads per month – the company asked TDF for a technology gap analysis and recommendations for what marketing could do for them.
The sales team was highly responsive and successful in serving existing customers. However, there was no internal marketing team, and outreach to new potential customers consisted of trade shows and salespeople using spreadsheets to organize and communicate about leads.
Marketing Strategy
TDF developed an integrated approach to enhance the packaging manufacturer’s brand, establish consistency, introduce marketing technology and create compelling narratives that resonated with B2B customers. Key elements of the cross-platform digital marketing campaign included:
- Google, Microsoft and LinkedIn advertising
- Social media management
- Google Business Profile (GBP) management
- Email marketing & automation
- CRM configuration & implementation
- Website management and extensive updates
- Robust content library, including articles, news releases, case studies and blogs
Campaign Results
TDF was able to measurably contribute to the client’s leads and bottom line. Results demonstrated raised awareness among their potential audience and, most importantly, increased sales:
- Generated record quarter for sales in the third quarter of marketing implementation
- Continued the momentum with 48% revenue growth from year 1 to year 2 of the marketing program
- Moved to a robust CRM and marketing automation tool with strong adoption by sales team
- Website growth from less than 100 visitors per week to 600–800 visitors per week
- Achieved a ~$200 cost per B2B qualified lead
Conclusion
Small business, no marketing team, no prior experience with marketing – that was a recipe for success for this collaborative partnership. With measurable bottom line impact from marketing, the company has strong sales alignment and is continuing to mature and elevate its marketing program.
Contact Us
We could talk for days about marketing strategies, but we’d rather get to know what makes you tick.
Reach out to our team — let’s get started!
Call or text
513-227-7494
513-459-9064 (O)
5155 Financial Way, Suite 9
Mason, Ohio 45040
