Articles & Whitepapers
Looking for a deep dive into today’s marketing landscape? You’ve arrived at The Deciding Factor’s collection of valuable publications on the digital world.
Read our articles and whitepapers to get insights from industry veterans on the latest trends and strategic guidance. You’ll see how we lead with thoughtful, provocative and professionally written and designed content.
We’re Excited to Announce Our New Brand!
Let’s face it — the marketing world is buzzing with new trends and technologies. AI, app and website development, the proliferation of marketing platforms, immersive
Emerging 2025 Marketing Trends
2025 has arrived! With each new year comes change, and that includes marketing. The Deciding Factor stays ahead of those changes for you. We keep
Unlock Insights and Engage Customers with Account-Based Marketing for B2B
Traditional B2B marketing methods sometimes fall short by casting too wide of a net. How can you flip your marketing funnel on its head? Account-Based
Toddlers love to ask ‘Why?’ Marketers should too
Sometimes it helps to channel your inner toddler – especially when you’re trying to tell a story. Toddlers don’t mess around when they want to
5 Mistakes You’re Making in Your Search Campaign
Properly executed pay-per-click (PPC) search campaigns can increase your exposure, financial success and brand recognition. But search campaigns can be tricky and frustrating! Companies start
Enhancing Marketing Copy with AI-Based Writing Tools
Artificial intelligence (AI) is no longer science fiction. AI writing tools can produce surprisingly convincing copy. But will AI ever replace good old-fashioned copywriters? At