Industry
Nonprofit | Environmental Conservation
Campaign Components
Website Strategy | Website Design and Development | Information Architecture | Copywriting | SEO Keyword Research | Interactive Features | Ongoing Website Maintenance
Understanding the Project
Wilton Land Trust has worked for six decades to conserve open space, restore natural habitats and connect the Wilton, Connecticut community with nature.
Business Goals
The non-profit realized its outdated website no longer reflected the organization’s active role in the community or made its extensive information easy to explore.
Challenges
Wilton Land Trust needed a modern website that could clearly communicate its mission, while serving residents, donors, volunteers, members and outdoor enthusiasts. The new site also needed to organize information about 86 preserves, community programs, events, volunteer opportunities and giving options without overwhelming visitors.
Website Strategy
TDF developed a new website that brings Wilton Land Trust’s conservation work to life through engaging nature imagery, a green visual system and community-focused storytelling. The design creates a warm, welcoming experience while reinforcing the connection between protecting local land and improving quality of life in Wilton.
TDF reorganized the website’s information architecture around clear sections featuring:
- Programs
- Preserves
- People
- Participation
- Giving
- Volunteering
The streamlined navigation helps visitors quickly understand what the organization does, why its work matters and how they can become involved.
TDF also revised and structured the website copy to clearly explain conservation, stewardship and environmental education. SEO keyword research informed content centered on land conservation, open-space preservation, habitat restoration, hiking trails, community stewardship and volunteer opportunities.
Impact statistics, annual milestones, partnerships and program highlights demonstrate that Wilton Land Trust is an active, results-oriented organization. A complex interactive map makes the website a practical community resource for those looking to hike a trail or explore for a day out in nature. An integrated event system also helps users discover activities and add them to their preferred calendars.
Results
The completed website replaced Wilton Land Trust’s outdated digital presence with a polished, intuitive platform. This new site combines community storytelling with useful resources.
The redesigned website also won a WebAward, with reviewers praising its inviting design, clear navigation, accessible copy, impactful content and ability to encourage participation in conservation and events. They specifically recognized the interactive preserve map and event features for helping visitors connect with local natural spaces.
The Bottom Line
The resulting website provides a hub for not only the nature lovers, but the Wilton community as a whole. The Wilton Land Trust executive director, board and volunteers are able to keep content fresh and current for a sustainable digital resource that connects conservation with community participation.
Contact Us
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