Resources
The Deciding Factor has our finger on the pulse of the digital marketing world. We’ve provided these resources so you can access our insightful case studies, blogs and more to see how we move the needle for brands and provide guidance for clients looking for a new direction.
Case studies

The Art and Science of Marketing Audience Segmentation
Marketing has always been about understanding people. Modern audiences in the age of AI, however, are different. Today, people have any answer at their fingertips.

Website That Connects Conservation with Community Participation
Industry Nonprofit | Environmental Conservation Campaign Components Website Strategy | Website Design and Development | Information Architecture | Copywriting | SEO Keyword Research | Interactive

Award-Winning Website Empowers Beyond Limits Rehabilitation to Reach Patients
Industry Healthcare | Rehabilitation Services | Outpatient Therapy Campaign Components Website Development | Content Strategy | User Experience | SEO Book A meeting “The Deciding

TDF Builds Mission-Focused Website for High Water Mark
Industry Civil Engineering | Water Resources | Litigation Support Campaign Components Website Development | Content Strategy | Technical Copywriting | SEO | User Experience Book

Building a Calming Digital Home for Pediatric Mental Health Care
Industry Healthcare | Pediatrics | Telehealth Campaign Components Brand Identity and Strategy | Logo Design | Website Design and Development | Healthcare Copywriting | Website

Turning Expertise into an Engaging, Results-Driven Social Presence
Industry Retail Deduction Recovery | Compliance Management Campaign Components Social Media Strategy | Editorial Planning | Copywriting | Creative Design | Analytics Book A meeting
Blogs

The Art and Science of Marketing Audience Segmentation
Marketing has always been about understanding people. Modern audiences in the age of AI, however, are different. Today, people have any answer at their fingertips.

Website That Connects Conservation with Community Participation
Industry Nonprofit | Environmental Conservation Campaign Components Website Strategy | Website Design and Development | Information Architecture | Copywriting | SEO Keyword Research | Interactive

Award-Winning Website Empowers Beyond Limits Rehabilitation to Reach Patients
Industry Healthcare | Rehabilitation Services | Outpatient Therapy Campaign Components Website Development | Content Strategy | User Experience | SEO Book A meeting “The Deciding

TDF Builds Mission-Focused Website for High Water Mark
Industry Civil Engineering | Water Resources | Litigation Support Campaign Components Website Development | Content Strategy | Technical Copywriting | SEO | User Experience Book

Building a Calming Digital Home for Pediatric Mental Health Care
Industry Healthcare | Pediatrics | Telehealth Campaign Components Brand Identity and Strategy | Logo Design | Website Design and Development | Healthcare Copywriting | Website

Turning Expertise into an Engaging, Results-Driven Social Presence
Industry Retail Deduction Recovery | Compliance Management Campaign Components Social Media Strategy | Editorial Planning | Copywriting | Creative Design | Analytics Book A meeting