Articles & Whitepapers
Looking for a deep dive into today’s marketing landscape? You’ve arrived at The Deciding Factor’s collection of valuable publications on the digital world.
Read our articles and whitepapers to get insights from industry veterans on the latest trends and strategic guidance. You’ll see how we lead with thoughtful, provocative and professionally written and designed content.
Creating Customer Journeys That Put People First
The Deciding Factor believes that successful digital marketing is rooted in prioritizing people. That may not be the sexy thing to say or what you’d
The Deciding Factor Recognized by DesignRush for Excellence in Digital Marketing
The Deciding Factor is proud to announce that DesignRush has named us one of the “Best Marketing & Advertising Agencies to Hire in 2025.” This
We’re Excited to Announce Our New Brand!
Let’s face it — the marketing world is buzzing with new trends and technologies. AI, app and website development, the proliferation of marketing platforms, immersive
Emerging 2025 Marketing Trends
2025 has arrived! With each new year comes change, and that includes marketing. The Deciding Factor stays ahead of those changes for you. We keep
Unlock Insights and Engage Customers with Account-Based Marketing for B2B
Traditional B2B marketing methods sometimes fall short by casting too wide of a net. How can you flip your marketing funnel on its head? Account-Based
Toddlers love to ask ‘Why?’ Marketers should too
Sometimes it helps to channel your inner toddler – especially when you’re trying to tell a story. Toddlers don’t mess around when they want to