Industry
Healthcare Staffing | Travel Nursing | Workforce Solutions
Campaign Components
Brand Identity & Strategy | Social Media Management | SEO & Content Marketing | Website Development | Email Marketing & Automation
Business Goals and Challenges
TaleMed was a travel nurse and allied healthcare staffing company headquartered in Loveland, Ohio. Founded in 2006, the company built its reputation on strong recruiter relationships, rigorous compliance standards and a people-first culture that supports healthcare professionals throughout every stage of their careers.
From 2017 to 2020, TaleMed partnered with The Deciding Factor (TDF) to strengthen its brand, expand its digital presence and support healthcare facilities facing staffing shortages and travel nurses seeking meaningful, flexible opportunities. TaleMed experienced significant growth during this period, culminating in its acquisition by Triage Staffing in September 2020.
Business Goals
TaleMed engaged The Deciding Factor to support a broad set of marketing and operational objectives, including:
- Strengthening brand positioning in a highly competitive healthcare staffing market
- Supporting recruiter efforts by generating and nurturing qualified travel nurse candidates
- Educating hospital administrators on workforce shortages and contingent staffing solutions
- Improving internal communication, onboarding and compliance processes
- Building long-term trust with travel nurses through consistent, value-driven communication
- Creating scalable marketing systems that could grow alongside the business
Challenges
The healthcare staffing industry presents unique marketing challenges that TaleMed needed to navigate:
- Intense competition for qualified travel nurses during a nationwide nursing shortage
- The need to communicate with two distinct audiences — healthcare facilities and clinicians — with different motivations and concerns
- Long, relationship-driven recruitment and placement cycles
- High compliance and documentation requirements throughout the employment lifecycle
- Maintaining brand consistency across digital, print, internal and external communications
- Supporting rapid growth without adding unnecessary strain to internal teams
Marketing Strategy
The Deciding Factor partnered with TaleMed to develop an integrated marketing ecosystem that combined branding, content, automation and sales enablement. Rather than focusing on short-term campaigns, the strategy emphasized building durable systems that supported recruitment, education and long-term relationships.
Branding
TDF supported TaleMed’s brand by reinforcing its core positioning around integrity, consistency, expertise and human connection. Brand standards were applied consistently across digital channels, presentations, print collateral and internal materials. Strict adherence to these standards ensured a professional and trustworthy presence at every touchpoint.
Customer-Facing Digital Advertising & Employee Recruitment Advertising
TDF supported both customer-facing and recruitment-focused digital advertising initiatives. Messaging emphasized TaleMed’s ability to address hospital staffing shortages while highlighting career flexibility, recruiter support and benefits for travel nurses. Campaigns were designed to drive qualified interest rather than volume alone.
Customer Presentations
TDF developed customer-facing presentations used by TaleMed’s sales and business development teams, including hospital- and healthcare organization-specific decks. These materials helped translate complex staffing challenges into clear, solution-oriented conversations and supported consistent messaging across sales engagements.
Tradeshow Print Materials & Booth Materials
TDF designed print collateral and booth materials, graphics and promot items to support in-person events and industry conferences. These materials reinforced TaleMed’s brand and clearly communicated its value proposition to healthcare administrators and partners.
Website Content Development and Management
TDF supported ongoing website content development and management to ensure clarity, usability and alignment with recruitment and sales goals. Content was structured to serve both travel nurses and healthcare facilities, providing clear pathways for engagement and inquiry.
Email Marketing & Automation
TDF implemented email marketing and automation using platforms such as Keap, LaborEdge and Bullhorn to support TaleMed’s long recruitment and employment lifecycle. E-mail content included:
- E-blasts and newsletters for education, announcements and engagement
- Automated email sequences triggered at key moments, such as recruitment, assignment start, assignment completion and re-engagement
- Consistent communication that reinforced TaleMed’s support throughout every stage of employment
These workflows improved internal efficiency while ensuring travel nurses felt informed, supported and valued.
Collateral (Brochures and Flyers)
TDF created brochures and flyers used for recruitment, sales outreach and events. These materials translated complex staffing and employment processes into clear, accessible information for both clinicians and healthcare administrators.
Training Manuals & Internal Employee Forms
TDF designed training manuals and internal forms to support operational excellence. Examples include onboarding documentation and pre-flight checklists. These materials helped standardize internal processes, improve compliance and support a smoother experience for both staff and travel nurses.
Blogs and PR
TDF developed blog and press release content targeting both travel nurses and healthcare stakeholders and announcing company milestones. Topics included travel nurse experiences, professional development, nurse-manager relationships and company culture. These blogs and press releases supported SEO, engagement and trust-building while giving voice to TaleMed’s community.
Whitepapers
TDF produced in-depth and graphically-pleasing whitepapers addressing critical industry issues such as hospital staffing shortages and travel nurse trends. These assets positioned TaleMed as a knowledgeable partner to healthcare administrators and provided high-value educational content for lead nurturing and sales conversations.
Social Media Management
TDF managed TaleMed’s social media presence to support recruitment and brand awareness. Content included job opportunities, event participation, company culture highlights and educational messaging designed to reinforce trust and visibility.
Video Creation and Editing
TDF produced and edited video content, including testimonials from travel nurses sharing their experiences with TaleMed recruiters. These videos helped humanize the brand, build credibility and support recruitment efforts across digital channels.
TDF supported TaleMed’s brand by reinforcing its core positioning around integrity, consistency, expertise and human connection. Brand standards were applied consistently across digital channels, presentations, print collateral and internal materials. Strict adherence to these standards ensured a professional and trustworthy presence at every touchpoint.
TDF supported both customer-facing and recruitment-focused digital advertising initiatives. Messaging emphasized TaleMed’s ability to address hospital staffing shortages while highlighting career flexibility, recruiter support and benefits for travel nurses. Campaigns were designed to drive qualified interest rather than volume alone.
TDF developed customer-facing presentations used by TaleMed’s sales and business development teams, including hospital- and healthcare organization-specific decks. These materials helped translate complex staffing challenges into clear, solution-oriented conversations and supported consistent messaging across sales engagements.
TDF designed print collateral and booth materials, graphics and promo items to support in-person events and industry conferences. These materials reinforced TaleMed’s brand and clearly communicated its value proposition to healthcare administrators and partners.
TDF supported ongoing website content development and management to ensure clarity, usability and alignment with recruitment and sales goals. Content was structured to serve both travel nurses and healthcare facilities, providing clear pathways for engagement and inquiry.
TDF implemented email marketing and automation using platforms such as Keap, LaborEdge and Bullhorn, to support TaleMed’s long recruitment and employment lifecycle. E-mail content included:
- E-blasts and newsletters for education, announcements and engagement
- Automated email sequences triggered at key moments, such as recruitment, assignment start, assignment completion and re-engagement
- Consistent communication that reinforced TaleMed’s support throughout every stage of employment
These workflows improved internal efficiency while ensuring travel nurses felt informed, supported and valued.
TDF created brochures and flyers used for recruitment, sales outreach and events. These materials translated complex staffing and employment processes into clear, accessible information for both clinicians and healthcare administrators.
TDF designed training manuals and internal forms to support operational excellence. Examples include onboarding documentation and pre-flight checklists. These materials helped standardize internal processes, improve compliance and support a smoother experience for both staff and travel nurses.
TDF developed blog and press release content targeting both travel nurses and healthcare stakeholders and announcing company milestones. Topics included travel nurse experiences, professional development, nurse-manager relationships and company culture. These blogs and press releases supported SEO, engagement and trust-building while giving voice to TaleMed’s community.
TDF produced in-depth and graphically-pleasing whitepapers addressing critical industry issues such as hospital staffing shortages and travel nurse trends. These assets positioned TaleMed as a knowledgeable partner to healthcare administrators and provided high-value educational content for lead nurturing and sales conversations.
TDF produced and edited video content, including testimonials from travel nurses sharing their experiences with TaleMed recruiters. These videos helped humanize the brand, build credibility and support recruitment efforts across digital channels.
Campaign Results
TDF’s integrated marketing partnership delivered meaningful, long-term impact for TaleMed:
- Strengthened brand consistency across digital, print and internal communications
- Improved recruitment support through automated, lifecycle-based email communication
- Enhanced sales enablement through professional presentations and educational content
- Increased trust and engagement among travel nurses through storytelling and testimonials
- Scalable marketing systems capable of supporting rapid business growth
These efforts helped position TaleMed as a credible, relationship-driven staffing partner during a period of significant industry pressure and organizational growth. This strategic foundation supported TaleMed’s growth trajectory and contributed to its successful acquisition by Triage Staffing in 2020.
Conclusion
TaleMed’s partnership with The Deciding Factor demonstrates the value of integrated marketing systems in the healthcare staffing industry. By aligning branding, content, automation and internal processes, TDF helped TaleMed support recruiters, educate healthcare customers and build lasting relationships with travel nurses. Ultimately, marketing drove significant value generation and was one factor in the company’s positioning as an attractive acquisition target.
The Deciding Factor elevated our brand and built the data infrastructure behind our marketing efforts. They helped us authentically connect with our recruited candidates and healthcare customers, define and track the metrics that mattered, and turn marketing into a measurable growth engine.
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TDF managed TaleMed’s social media presence to support recruitment and brand awareness. Content included job opportunities, event participation, company culture highlights and educational messaging designed to reinforce trust and visibility.