We’re Excited to Announce Our New Brand!
Let’s face it — the marketing world is buzzing with new trends and technologies. AI, app and website development, the proliferation of marketing platforms, immersive and interactive experiences — we live in a digital-first world. The Deciding Factor knows when it’s time to shake things up! Our marketing agency is thrilled to announce a complete […]
Emerging 2025 Marketing Trends
2025 has arrived! With each new year comes change, and that includes marketing. The Deciding Factor stays ahead of those changes for you. We keep our ears to the ground so we can guide you toward effective growth strategies. 8 Marketing Trends We’ll Be Watching Let’s explore the key marketing trends set to shape 2025. […]
Unlock Insights and Engage Customers with Account-Based Marketing for B2B
Traditional B2B marketing methods sometimes fall short by casting too wide of a net. How can you flip your marketing funnel on its head? Account-Based Marketing (ABM) is a powerful way for businesses to grow smarter by focusing on high-value prospects and existing relationships. Aligning Sales and Marketing for Success ABM prioritizes identifying and nurturing […]
Toddlers love to ask ‘Why?’ Marketers should too
Sometimes it helps to channel your inner toddler – especially when you’re trying to tell a story. Toddlers don’t mess around when they want to know something. They understand the power of Why. If you’ve ever tried to have a conversation with a 3-year-old, you know what I mean. The Whys come rapid fire. Why […]
5 Mistakes You’re Making in Your Search Campaign
Properly executed pay-per-click (PPC) search campaigns can increase your exposure, financial success and brand recognition. But search campaigns can be tricky and frustrating! Companies start out with ambitious marketing strategies but see little return on investment (ROI). Every marketer has been there — staring at low conversion rates, hoping for a miracle. But don’t give […]
Enhancing Marketing Copy with AI-Based Writing Tools
Artificial intelligence (AI) is no longer science fiction. AI writing tools can produce surprisingly convincing copy. But will AI ever replace good old-fashioned copywriters? At The Deciding Factor, we have been exploring when and where to use AI to work smarter. We are currently utilizing AI to do a few things — source keywords for […]
The Importance of CRMs for Your Organization’s Marketing Efforts
How can your digital marketing team fulfill client needs and wants? You can foresee potential challenges and foster mutually-beneficially relationships by utilizing the right customer relationship management (CRM) software. A powerful CRM software provides what every organization needs to manage all their company’s relationships. “The best CRM software helps streamline, simplify and improve your business […]