Book Your SEO/AEO Audit Review
We’re looking forward to meeting with you to review the results of the SEO/AEO audit. Book a 30-minute review session with The Deciding Factor. No obligation. No pressure. Just a focused, productive conversation.
What’s Inside Your Audit
You will receive a report that is built around how your audience actually searches and asks questions when they’re using ChatGPT, Claude, Perplexity, Gemini and Google AI Overview. We evaluate:
Keyword visibility
(what you rank for today)
AI query visibility
(what you’re mentioned or cited in)
Buyer prompts
(what your audience is asking AI)
Competitor positioning
(who shows up instead of you)
Content gaps
(what’s missing or misaligned)
More than Just a Report
There are plenty of tools that will give you an “audit.”
Most of them:
- Run hundreds of automated checks
- Deliver a score
- Leave you to figure out what it means
We’re different because:
- Real strategists interpret your audit results
- We tell you what does and doesn’t matter in the report
- We filter out false positives and noise
- We connect SEO/AEO to your broader marketing efforts
What Our Clients Say
We wanted to refresh our online presence to reach new potential customers, but we only had salespeople relying on spreadsheets and didn’t know much about marketing. We reached out to The Deciding Factor to develop a multi-channel marketing strategy, hoping to generate at least five new leads per month. In just a year our website has grown from less than 100 visitors a week to over 1,000 and we recently closed our largest single month for sales ever! We’re grateful for TDF’s hard work and friendship.
Pleasure to work with The Deciding Factor. Very knowledgeable and responsive. They were able to leverage lessons learned from other clients and use them to get our marketing team up and running quickly and help us quickly get processes in place. Highly recommend.
Frequently Asked Questions About SEO and AEO
Our work is grounded in research, strategy and collaboration. We ensure that solutions are not only creative, but practical, sustainable for the long term and reflective of your vision.
Our robust suite of services and capabilities include:
What is Search Engine Optimization (SEO) vs Answer Engine Optimization (AEO)?
SEO focuses on ranking in search engines. AEO (Answer Engine Optimization) focuses on being selected or cited in AI-generated answers on AI platforms, such as ChatGPT, Perplexity, Claude, Gemini and Google’s AI Overview. Both tactics are now essential.
What is the difference between Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)?
The debate is still unsettled. You’ll get different answers from different sources, ranging from they are the same thing to they are distinctly different strategies. Our perspective is that our goal is to optimize for the engine. In this case, ChatGPT, Perplexity, Claude, Gemini, Google’s AI Overview, and AI voice assistants like Siri and Alexa. Your online presence should support those platforms delivering results that:
- Provide reputational reinforcement and positive sentiment about your company and products
- Make you visible when people use these platforms as a research tool
- Use your authoritative content to answer technical questions and position your company as a thought leader
Some pundits separate these objectives into the two different acronyms. No matter what you call it, it’s a group of strategies that target the same mechanisms for interacting with your content, and our team is dedicated to working holistically across your content strategy to achieve all these goals.
Why does AI visibility matter?
Because buyers are increasingly using AI tools to evaluate options. If you’re not mentioned or recommended, you’re not part of the conversation.
Can’t I just use an SEO audit tool?
You can, but most tools provide data without interpretation. The real value comes from understanding what to do with that data, prioritizing and taking the next steps to improve your online visibility.
Do I need to be using AI already to get an AEO audit?
You can in any place in your AI adoption journey, from AI curious to AI expert. In fact, the audit and consultation can be a valuable step for teams trying to figure out how AI visibility is affecting their business and where AI usage fits into their marketing strategy.
How does this fit into my overall marketing?
SEO and AEO don’t operate in isolation. They are simply tactics in the toolbox that are central to understanding the connections between your messaging, your content, your brand and your broader marketing strategy.