Campaign Components
Brand Identity & Strategy | Website Design & Development | Search & Social Advertising | Content Marketing & SEO
A leading SaaS platform that empowers sports facilities, training academies and recreation centers needed to ensure visibility to niche audiences when competing against larger cookie-cutter software solutions.
Business Goals and Challenges
The company had specific goals to modernize. They wanted to expand their digital presence and market reach in multiple ways, including:
- Rebrand with new logo and visual elements
- Building a new website
- Creating digital advertising campaign
- Producing animated videos
- Publishing blogs as thought leadership
Marketing Strategy
TDF’s engagement included a brand redesign and modernization of the company’s digital presence. This coincided with significant UX upgrades for the software, deliveing a more consistent prospect-to-customer experience.
We completely reinvented the brand, including:
- Brand promise
- Brand construct
- Unique selling propositions
We continued with visual strategy. This approach included a new logo, color scheme and visual brand elements.
TDF developed a company website for the new brand that included:
- Restructured navigation to align products and industries.
- Landing pages featuring call-to-action buttons and demo prompts.
- SEO to improve rankings and crawlability.
- Visitor behavior tracking and analytics to refine content.
We launched paid campaigns across two key platforms:
- Google search ad campaigns targeting keywords.
- LinkedIn sponsored ad content campaigns targeting facility owners, general managers and fitness entrepreneurs.
We developed a library of static and animated ad creatives. This library presented specific challenges and directed users looking for solutions to request a demo.
Our blogs attracted organic traffic and established the company’s authority in the sports facility space:
- Created SEO-optimized blog posts answering questions like “How to manage multiple sports programs in one system” and “Best practices for automating membership renewals.”
- Built content around seasonal needs (e.g., summer camp registration, off-season training) and product tie-ins.
- Used posts to support lead nurturing via email and social media distribution.
Campaign Results
During our engagement, we helped lay a modern, scalable foundation for long-term marketing success — spanning brand clarity, content consistency, social media presence, and strategic advertising. By the time we transitioned ownership of execution to their internal team, performance metrics had shown measurable and sustainable growth:
- Website traffic more than doubled: Average monthly sessions increased by 118%, despite keeping paid advertising modest — only 6–15% of total traffic came from digital ads, due to budget priorities.
- Organic visibility rose significantly: Organic traffic grew by 36%, demonstrating that our content, SEO, and UX improvements were resonating with search engines and users alike.
- Social presence expanded steadily: Without paid follower campaigns, LinkedIn followers grew from 255 to 439, and Facebook from 102 to 433, driven entirely by strategic organic content and brand consistency.
- Efficient lead generation: Instead of inflating vanity metrics, our paid media dollars were focused on demo-driven campaigns, prioritizing pipeline value over awareness-only tactics.
Today, the company manages their digital marketing in-house, but continues to build on the structure and strategy we helped implement — proving that strong marketing foundations create results that last.
Conclusion
Our partnership with this sports SaaS platform is a strong example of how a focused, multi-channel strategy can empower a niche organization to be competitive. We helped transform the company’s digital marketing into a revenue-driving engine.
Contact Us
We could talk for days about marketing strategies, but we’d rather get to know what makes you tick.
Reach out to our team — let’s get started!
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513-227-7494
513-459-9064 (O)
5155 Financial Way, Suite 9
Mason, Ohio 45040
