Creating Customer Journeys That Put People First
The Deciding Factor believes that successful digital marketing is rooted in prioritizing people. That may not be the sexy thing to say or what you’d expect from a technology-forward, data-driven digital marketing firm. But if marketing isn’t intended for real human beings, what’s the point? At TDF, we know that data and technology are powerful […]
The Deciding Factor Recognized by DesignRush for Excellence in Digital Marketing
The Deciding Factor is proud to announce that DesignRush has named us one of the “Best Marketing & Advertising Agencies to Hire in 2025.” This prestigious recognition highlights our commitment to strategic, data-driven marketing solutions that drive real results for our clients. Find Out More About the Recognition DesignRush Connects Brands and Agencies DesignRush is […]
We’re Excited to Announce Our New Brand!
Let’s face it — the marketing world is buzzing with new trends and technologies. AI, app and website development, the proliferation of marketing platforms, immersive and interactive experiences — we live in a digital-first world. The Deciding Factor knows when it’s time to shake things up! Our marketing agency is thrilled to announce a complete […]
Enhancing Marketing Copy with AI-Based Writing Tools
Artificial intelligence (AI) is no longer science fiction. AI writing tools can produce surprisingly convincing copy. But will AI ever replace good old-fashioned copywriters? At The Deciding Factor, we have been exploring when and where to use AI to work smarter. We are currently utilizing AI to do a few things — source keywords for […]