In the Rush to Attribution, Don’t Discount Social Media
Social media is valuable to digital marketing. Read this blog on why you shouldn’t discount it.
Do Marketers Need to Be Cybersecurity Experts Too?
A cybersecurity understanding of the greater depth and responsibility of today’s technology-powered marketing is critical.
Get GDPR Compliant – Now
GDPR compliance requires businesses to comply with stricter rules and privacy measures.
Google Did Away with PageRank: Now What?
Google has been signaling for years that their PageRank scores would go away. That industry buzz became a reality…
Lessons in Team Building from a Dinosaur
What started out as a fun way for The Deciding Factor staff to pass the time when our Internet…
Intel from the Intern
English major McKenzie was The Deciding Factor summer 2016 intern and went on to work on her Master’s of…
Toddlers love to ask ‘Why?’ Marketers should too
Why focus on why? Because it cuts to the core of what you’re trying to communicate in a way…
Get Prepared for Google’s Mobile-Friendly Algorithm
The new Google mobile-friendly algorithm update on April, 21 rewards mobile-friendly websites.
Digital Marketing 101 – Natural Promotion of Websites: SEO
This week in Digital Marketing 101 we will explore the marketing concept of SEO, the process of gaining traffic…
Foundation of Digital Marketing: Website
First lesson in Digital Marketing 101 is building a good website. Today, you will learn the difference between a…