The Art and Science of Marketing Audience Segmentation
Marketing has always been about understanding people. Modern audiences in the age of AI, however, are different. Today, people have any answer at their fingertips. Their decision making isn’t determined by the demographic labels we put on them. It’s much more reliant on technology and science. Traditional Segmenting Worked At the Time Traditional market segmentation […]
Understanding Your AI Reputation to Boost Your Brand
What does it mean to create people-first Customer Journeys? TDF has made this a hallmark of our marketing strategies.
Why Always-on Marketing an counteract the dark Funnel
Always-on marketing gives product launches, trade shows, seasonal promotions and major announcements a strong foundation.
Integrated Marketing Strategy Supports Growth of a Travel Nurse Staffing Company
Industry Healthcare Staffing | Travel Nursing | Workforce Solutions Campaign Components Brand Identity & Strategy | Social Media Management | SEO & Content Marketing | Website Development | Email Marketing & Automation Book A meeting revenue growth over 4-year period of engagement 0 % increase in inbound travel nurse candidate applications 0 x Business Goals […]
Accelerating Growth for a Healthcare CRM SAAS with AI
Campaign Components Content Marketing & SEO | Search & Social Advertising | Email Marketing | Digital Advertising | Marketing Technology | Website Development | Social Media Management A SaaS platform that helps healthcare organizations engage patients more efficiently. This platform utilizes a comprehensive marketing program to reach C-suite decision-makers. The company has evolved into a robust healthcare CRM that includes an AI-powered virtual call […]
Driving Growth – Leading to SAAS Company Acquisition
Campaign Components Content Marketing & SEO | Search & Social Advertising | Marketing Technology | Analytics & Reporting A risk management solutions software company was focused on enterprise risk management (ERM) and vendor risk management (VRM) platforms. The company served regulated industries such as financial services, healthcare and insurance. They needed to build a […]
Scaling a SaaS Platform for Sports & Recreation Management
Campaign Components Brand Identity & Strategy | Website Design & Development | Search & Social Advertising | Content Marketing & SEO A leading SaaS platform that empowers sports facilities, training academies and recreation centers needed to ensure visibility to niche audiences when competing against larger cookie-cutter software solutions. Book A meeting improvement in avg. monthly […]
Driving Content: Valuable, Relevant and Consistent
Should I be on Facebook or Twitter? Do I need a blog? What would I do with a White Paper? These are questions we’re used to hearing, and when our clients and prospects ask us them, we usually hear a bit of fear and cynicism in their voices. They’ve read somewhere about the importance of […]