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The Color Wheel – What’s the Big Deal?

The Color Wheel – What’s the Big Deal?

It’s all around us, constantly stimulating our senses and emotions. It’s color. Many of us take it for granted, never realizing how much of an impact color has on our day-to-day life or decisions. Color is so influential that there is even a field of study completely devoted to the science and logistics surrounding it. Known in the intellectual community as chromatics, chromatography or colorimetry – the layman’s term is simply Color Science.

Color Science includes the perception of color by the human eye and brain, the origin of color in materials, color theory in art, and the physics of light. Thanks to the hard work of researchers, color theory has been broken down into a scientific and logical organization. Obviously, there are many facets of color theory that we could spend days explaining and philosophizing over, but let’s stick to the basics for now.

Color theory as it relates to the masses is traditionally shown and taught in a color wheel. One of the earliest infographics ever created, the color wheel is an organized representation of color hues around a circle to illustrate their relationship to one another. Take a peek at our infographic for a crash course.

How does color affect you and your customers? What does it mean for your brand? We will answer these questions in our Color Blog Series, but if you can’t wait, please contact us today and we’ll philosophize with you one-on-one.


Isaac Newton was the first person to visually represent color around the circumference of a circle. Artists were fascinated by his clear demonstration that light alone was responsible for color.

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