The Deciding Factor recently added team member Tom Robinette as a content marketing manager.
Robinette joined The Deciding Factor in January 2016. He assists clients with expertise in content creation including blog posts, website content, collateral and newsletter articles.
Robinette has more than a dozen years of experience as a professional journalist. He worked for publications in Ohio, Florida and South Carolina, with much of his career spent at daily newspapers. He’s done reporting, design and editing in print and digital formats. Robinette also worked in public relations, marketing and communications in the higher education industry at the University of Cincinnati. While at UC, he served as a diversity and inclusion resource liaison, and led a team in volunteering with the Adopt A Class Foundation.
“Tom’s journalism background has given him unparalleled storytelling abilities,” said Karen Meyers Holzer, president of The Deciding Factor. “His journalism experience brings valuable perspective to our agency’s media relations and PR efforts.”
Robinette graduated from Kent State University’s nationally accredited journalism program with a bachelor’s degree in journalism and mass communication.
Robinette is from Cincinnati and lives in West Chester, Ohio, with his wife, Daneane, and three children. He is a long-suffering Cincinnati sports fan.